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PRACYVA

Salesforce Consultant

London
£45 – £50/hr
Posted about 21 hours ago
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The Marketing Cloud Product Owner

The Marketing Cloud Product Owner leads the strategy delivery and optimisation of Salesforce Marketing Cloud solutions to drive marketing automation and business value.

Job Description

  • Define, prioritise, and deliver the product roadmap for Salesforce Marketing Cloud including Account Engagement (Pardot), B2C Marketing Cloud, and Personalization (Interaction Studio)
  • Act as a liaison between business stakeholders, marketing teams, and technical teams to ensure alignment with organisational goals
  • Own the end-to-end product lifecycle from vision, backlog management, delivery to continuous improvement
  • Develop and maintain a clear product vision aligned with marketing, CRM, and business objectives
  • Manage the product backlog with prioritisation based on business value, ROI, and dependencies
  • Translate business needs into user stories, epics, and acceptance criteria
  • Collaborate across teams including Marketing, Data Cloud, CRM/Sales Data, Analytics, and Integration teams
  • Drive marketing automation capabilities such as journey orchestration, audience segmentation, personalisation, and campaign automation
  • Ensure optimal use and governance of Marketing Cloud platforms and integrations
  • Work closely with Agile teams to facilitate sprint planning, reviews, and timely delivery
  • Define KPIs and success metrics to monitor product performance and drive continuous improvement
  • Establish product governance, promote user adoption through training and documentation, and ensure compliance with data privacy regulations
  • Bring expertise in Salesforce Marketing Cloud, Account Engagement (Pardot), B2C Marketing Cloud, and Personalization (Interaction Studio)

Reasons to use Rodeo

I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?

Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.

Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.

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Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.

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Graduate Consultant — 2026 Scheme

PwC·London, UK
£35,000/yr

Why you're a good match

Strong

Your economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.

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It searches the market for you

Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.

Why you're a good match

You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.

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Strong

Experience fit

Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.

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Strong

Only hits

No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.

Roles and Responsibilities

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  • Define and communicate a clear product vision aligned with marketing and business objectives
  • Develop and maintain a comprehensive Marketing Cloud roadmap covering campaign orchestration, personalisation, lead management, and account engagement
  • Own and prioritise the product backlog, translating business needs into actionable user stories
  • Collaborate with cross-functional teams including marketing, CRM, data analytics, and integration specialists
  • Facilitate alignment and clear communication among stakeholders
  • Drive design and evolution of Marketing Cloud capabilities including journey orchestration, segmentation, personalisation, and integrations
  • Participate in Agile ceremonies and remove blockers to ensure timely delivery
  • Validate deliverables against acceptance criteria and ensure quality
  • Monitor key performance indicators such as campaign effectiveness, adoption rates, ROI, and efficiency gains
  • Establish governance frameworks, drive user adoption through enablement activities, and ensure compliance with data privacy standards
  • Leverage expertise in Salesforce Marketing Cloud, Account Engagement (Pardot), B2C Marketing Cloud, and Personalization (Interaction Studio) to enhance platform capabilities
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Skills

Salesforce Marketing Cloud
Account Engagement Pardot
B2C Marketing Cloud
Personalization Interaction Studio
Product Roadmap Management
Backlog Prioritization
User Story Creation
Journey Orchestration
Audience Segmentation
Campaign Automation
Agile Methodology
KPI Definition
Stakeholder Management
Data Privacy Compliance
CRM Integration
Product Governance

Location

London, England, United Kingdom

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