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Salesforce Marketing (email) Cloud Consultant
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Salesforce Marketing Cloud – Email Campaign Deployment Manager
Location: London – onsite 3–5 days per week
Rate: £455/day inside IR35
Contract: 6 months initially
Environment: Client-facing | MarTech / CRM / Digital Marketing
The Role
We are looking for an experienced Salesforce Marketing Cloud (SFMC) Email Campaign Deployment Manager to join a high-profile client engagement.
This is a hands-on, client-facing role combining SFMC campaign delivery, customer journey development, personalisation and strategic advisory. You’ll work directly with senior marketing and technology stakeholders, taking ownership of campaign execution while helping shape how the client develops and scales its SFMC capability.
The ideal candidate will be equally comfortable building journeys and personalisation within SFMC and presenting recommendations, roadmaps and delivery updates to senior stakeholders.
Key Responsibilities
SFMC Journey & Campaign Delivery
- Design, build and deploy multi-step customer journeys using SFMC Journey Builder.
- Manage the full email campaign lifecycle from brief and build through QA, deployment and post-campaign analysis.
- Build scalable and reusable journeys across multiple customer segments.
- Configure journey entry sources including Data Extensions and Salesforce CRM events.
- Identify opportunities for new journeys across the customer lifecycle.
- Work across Journey Builder, Email Studio, Automation Studio, Content Builder and Contact Builder.
Personalisation & Data
- Develop advanced personalisation using AMPscript, dynamic content and segmentation.
- Use SQL within SFMC for segmentation, Data Extension population and reporting.
- Leverage Salesforce CRM, Marketing Cloud Connect and external data sources to create highly personalised customer communications.
- Work with data and analytics teams to incorporate behavioural and propensity signals into customer journeys.
- Ensure campaigns comply with GDPR, PECR and consent-management requirements.
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Strategy & Roadmap
- Work directly with client stakeholders to define the SFMC campaign delivery and capability roadmap.
- Translate marketing strategy into practical technical requirements and sprint-level deliverables.
- Manage dependencies across campaign operations, CRM, data and engineering teams.
- Present progress, risks and recommendations to senior stakeholders.
- Help clients mature and scale their use of Salesforce Marketing Cloud.
Governance & Best Practice
- Establish best practices across email design, journey architecture, data management, deliverability and compliance.
- Review SFMC environments and recommend improvements around Data Extensions, contact models, suppression management and platform hygiene.
- Define campaign deployment standards, naming conventions and QA processes.
- Provide documentation, knowledge transfer and coaching to internal teams.
- Maintain awareness of new SFMC functionality and advise stakeholders on relevant platform developments.
What We’re Looking For
- 4+ years’ hands-on Salesforce Marketing Cloud experience.
- Strong experience building and deploying campaigns and customer journeys within SFMC.
- Strong knowledge of Journey Builder, Email Studio, Automation Studio, Content Builder and Contact Builder.
- Hands-on AMPscript and/or SSJS experience.
- Strong SQL capability within SFMC.
- Experience managing the complete email campaign lifecycle.
- Strong understanding of email deliverability, including sender reputation, bounce handling and suppression management.
- Experience working within agile or sprint-based delivery environments.
- Excellent QA and release-management discipline.
- Strong client-facing and stakeholder-management skills.
- Comfortable communicating with Director and C-suite stakeholders and translating technical concepts into clear business language.
- Previous experience within a consulting, agency or complex client-facing environment.
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Desirable
- Salesforce Marketing Cloud Email Specialist certification.
- Salesforce Marketing Cloud Consultant certification.
- Marketing Cloud Developer or other relevant Salesforce certifications.
- Experience with Einstein AI tools or Marketing Cloud Intelligence (Datorama).
- Strong understanding of GDPR, PECR and email compliance, particularly within regulated environments.
The Ideal Profile
You’ll be a technically credible SFMC specialist who enjoys remaining hands-on while operating confidently with senior clients.
You should be comfortable building a customer journey in SFMC, troubleshooting campaign or data issues, and then presenting a strategic roadmap to senior stakeholders.
This role will particularly suit someone proactive and consultative who can identify risks early, recommend solutions and help clients improve the maturity of their marketing technology capability over time.
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