LTM
Salesforce marketing Product Owner
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LTM is a global technology consulting and digital solutions company that enables enterprises across industries to reimagine business models, accelerate innovation, and maximize growth by harnessing digital technologies. As a digital transformation partner to more than 750 clients, LTM brings extensive domain and technology expertise to help drive superior competitive differentiation, customer experiences, and business outcomes in a converging world. Powered by nearly 90,000 talented and entrepreneurial professionals across more than 30 countries, LTM — a Larsen & Toubro Group company — combines the industry-acclaimed strengths of erstwhile Larsen and Toubro Infotech and Mindtree in solving the most complex business challenges and delivering transformation at scale. For more information, please visit www.ltm.com.
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Title: Salesforce Marketing Product Owner
Location: London UK – 2-3 days a week in office
The Marketing Cloud Product Owner is responsible for defining, prioritising, and delivering the product roadmap for Marketing Cloud (e.g., Salesforce Marketing Cloud and Data Cloud). This role acts as the bridge between business stakeholders, marketing teams, and technical delivery teams, ensuring that marketing automation capabilities deliver measurable business value and align with organisational strategy.
The Product Owner owns the end-to-end product lifecycle, from vision and backlog management to delivery and continuous optimisation.
Experience
- 5–10+ years in:
- Marketing Automation / CRM / Digital Marketing
- Product Owner / Product Manager / Business Analyst roles
- Hands-on experience with Salesforce Marketing Cloud (preferred) or similar platforms (Eloqua, Marketo)
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Core Skills
- Strong understanding of:
- Marketing automation workflows
- Customer journeys and personalisation
- Campaign management and segmentation
- Agile / Scrum expertise (backlog management, sprint lifecycle)
- Stakeholder management and communication skills
- Analytical mindset with data-driven decision-making
- Ability to translate business needs into technical requirements
Nice-to-Have
- Knowledge of Salesforce ecosystem (CRM, Data Cloud, integrations)
- Experience with data models, APIs, and integrations
- Familiarity with GDPR / data privacy principles
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