This role is responsible for supporting existing Salesforce deployments while developing and enhancing platform capabilities. A key focus will be identifying opportunities to leverage AI, automation and Salesforce Agentforce to improve operational efficiency, reduce manual effort, accelerate support, and enhance the overall experience for our business users.

The role will also have a specific focus on transitioning existing operational business processes onto the Salesforce platform, incorporating AI-enabled capabilities where appropriate, without impacting day-to-day business operations.

Who You Are

Competencies / Skills / Knowledge / Experience

• 4+ years' experience managing, configuring, and enhancing a large global Salesforce instance (Sales Cloud, Service Cloud, Knowledge, Experience, Configuration, Analytics, Marketing Cloud, and Pardot), delivering scalable solutions through automation, user management, reporting, declarative development, and Salesforce Flows
• Salesforce Administrator certification
• Working knowledge of Salesforce Agentforce, or a demonstrated willingness to build this quickly, including configuring, deploying, and monitoring AI agents on the Salesforce platform
• Familiarity with Salesforce Einstein, Copilot, and Claude for Salesforce, and general AI-assisted admin tooling, with genuine interest in applying these day-to-day; this is now a core expectation of the role, not a nice-to-have
• Able to quickly gain a working knowledge of the team's various software applications, with strong general exposure to Salesforce products
• Strong troubleshooting ability: quickly recognises system deficiencies and implements effective solutions
• Business-facing experience: understanding and delivering on enhancement requests while supporting existing functionality
• Knowledge of security requirements such as single sign-on and data security, and experience using Salesforce data tools (Data Loader, Workbench)
• Working understanding of GitHub and version control concepts (e.g. pull requests, collaboration with developers)
• Platform Developer I certification, considered a bonus

What This Person Will Bring

Behaviours

The following attributes determine how the role will be carried out and are required to be a success

• Excellent verbal and written communication; a clear, structured communicator able to organize large amounts of information for leadership decision-making and document issues and solutions clearly
• Ability to lead and work within an Agile development environment
• Ability to travel for training, occasional team meetings, and projects (approximately 20% maximum)
• Ability to think clearly under pressure, adapt to change, and manage time and competing priorities in a fast-paced environment
• Solid analytical and problem-solving skills, able to identify root causes rather than just symptoms across complex system, process, and data issues
• Strong business acumen: resourceful, curious, and pragmatic when solving problems, with meticulous attention to detail and commitment to quality
• Strong customer service skills: able to interface effectively and establish quick credibility with enterprise business leaders
• Works well independently and within a virtual team environment, taking initiative without waiting for direction
• Proactive, self-starting attitude with a strong sense of ownership: actively looks for opportunities to automate or AI-enable manual work rather than waiting to be asked, communicates regularly with the user base on system changes (including AI-driven ones), and builds meaningful reports and dashboards for users, management, and leadership

What The Role Includes

• Serve as system administrator for the Salesforce.com environments (~2000 users), handling user account maintenance, reports and dashboards, workflows, and other routine administrative functions
• Complete regular internal system audits, prepare for upgrades, and complete all required documentation to meet department standards
• Create and maintain workflows, formula fields, roll-up summary fields, assignment rules, roles, profiles, and other configuration, including coding and testing new and existing programs
• Create and update data models, custom objects, forms, functions, and workflows to support evolving business requirements
• Work independently with the user community to define and document development requirements, and develop and apply advanced Salesforce functionality to solve business problems
• Configure, deploy, and maintain Salesforce Agentforce agents to automate routine business processes, case triage, and first-line support
• Use AI-assisted tools (e.g. Salesforce Einstein, Agentforce, Copilot, Claude) to speed up knowledge article drafting, case resolution, and reporting, and proactively identify further ways to leverage Salesforce and AI-assisted tools to improve business outcomes and reduce manual effort
• Identify manual, repetitive admin processes across the team and assess where AI or automation can replace or augment them, keeping up to date with new Salesforce AI and automation features (including Agentforce, Einstein, and Data Cloud) and recommending where they can drive efficiency
• Train new and existing associates, champion AI-enabled ways of working across the Salesforce Admin team, and help upskill peers on new AI tooling as it's introduced
• Ensure all systems, including AI tools and the data they access, are kept safe, secure, and compliant

Equal Opportunities

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.

Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.