Brixton Brewery
Sampling Activation Lead
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Job title: Sampling Activation Lead – Electric Tropical Lager.
Reporting to:
Head of Commercial.
Job Type:
Zero-Hour Contract for an initial two-month term, with the possibility of an extension.
Hourly rate:
ÂŁ16.80 per hour, with a bonus available if targets are met.
Hours:
Flexible. This is a zero-hours contract, so hours will vary based on business needs and will be discussed during the interview process.
Location:
London, office based.
Potential start date: September 2026.
All applicants should send a CV and a short note on relevant experience to jobs@brixtonbrewery.com.
🍻Who We Are:
At Brixton Brewery, we're not just crafting exceptional beers; we're nurturing a vibrant community and fostering a culture of passion, excellence, and innovation. As a family-run business deeply rooted in Brixton, we're driven by a commitment to our employees, customers, and wider community. Join us as we continue to put Brixton on the map for great beer and create memorable experiences for all who enjoy our brews.
✨ About The Role:
Electric Tropical Lager is one of our key launches this year, and we need a hands-on, organised person to help us run the sampling drive for new stockists as they come on board. Venues will be identified and confirmed by our Sales team - your job starts the moment a new stockist goes live. You'll liaise directly with the stockist and with our internal team to get sampling sessions arranged and delivered, making sure every session drives value for the venue and brings a Taste of Brixton to their customers. This is a project-based role suited to someone who can move fast, work independently, and keep a lot of moving parts on track.
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🎯Your Key Responsibilities:
- Pick up new stockists from the Sales team as soon as they go live and take ownership of getting a sampling session arranged for each one.
- Liaise directly with each new stockist to agree a date, format and any requirements for the sampling session.
- Liaise with our internal teams to confirm who's attending, what's needed on the day, and that everyone is aligned on timing.
- Ensure that each venue has ample stock, glassware and POS materials ahead of the sampling session and track this throughout the project.
- Assist in briefing anyone supporting on the ground (freelancers, brand ambassadors, sales reps) on tone, key messages and how to talk about Electric Tropical Lager.
- Attend some sampling sessions in venues to support with delivery where needed.
- Track outcomes per session - attendance, samples poured, feedback, any follow-up needed and report back weekly on progress across all live stockists.
- Flag any recurring scheduling issues, stockist objections or opportunities back to the Marketing and Sales teams to improve the approach as the drive continues.
- Keep spend within the agreed sampling budget and maintain a simple running record of costs.
🙌Who We’re Looking For?
You're a self-starter who can pick up a brief and run with it - organised, personable, and comfortable working independently across a project-based arrangement. You need to be confident picking up the phone or even getting out to venues in person where necessary to lock down plans.
A bonus if you have:
- Prior experience with a new product launch or sampling drive for a drinks brand.
- Experience running a sampling, activation or field marketing campaign, ideally in drinks or FMCG.
- Strong project management and organisational skills - comfortable juggling multiple stockists, dates and logistics without things slipping.
- Confidence briefing and coordinating freelancers or brand ambassadors.
- A genuine enthusiasm for beer and/or Brixton.
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What's in it for you?
- ÂŁ16.80 per hour, depending on the task and time of day.
- A flexible arrangement that fits around other commitments.
- Direct input into the launch of one of our most exciting new beers.
- A supportive, fun team who take beer (and good sampling stories) seriously.
🚀 Ready to Apply?
Send us your CV and a short note on relevant experience to jobs@brixtonbrewery.com and availability.
Deadline: 5pm, Friday 25th August 2026.
If you have not heard from us within 2 weeks of the closing date please note that you have been unsuccessful. Whilst we would love to provide feedback for everyone, we will only be able to provide feedback to those who were selected in the interview process.
Inclusion & Diversity
At Brixton Brewery, we are committed to promoting an inclusive and diverse workplace where we value and respect every colleague for who they are. We have a zero tolerance for harassment and discrimination of any kind. We provide equality of opportunity to enable everyone to fulfil their potential.
We aim to make our recruitment and selection process accessible to all; we are happy to make reasonable adjustments — please contact us to discuss any support you need.
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