The Guardian
S&BD - Licensing - Analyst
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Join our team at the Guardian and be a part of a diverse and inclusive global organisation that delivers fearless, investigative journalism, and holds power to account. Our team of award-winning journalists, cutting-edge commercial professionals, and industry-leading digital experts are committed to making a difference and represent a wide range of backgrounds and perspectives. We offer a challenging and exciting environment for career development, with a focus on training, growth and fostering an inclusive culture.
We are now looking for a Strategic Sales & Business Analyst to join our Business Affairs & Licensing team!
About the role
You will report to the Head of Licensing in the Business Affairs and Licensing team, part of the Strategy and Business Development department and will partner closely with senior leaders across GNM to support and develop new licensing opportunities that complement and propel GNM’s commercial growth.
- Conduct deep-market evaluations of the media, technology, and AI landscapes to identify emerging trends and untapped licensing opportunities to expand GNM’s reach and revenue streams.
- Bring technical proficiency and deliver data-driven insights based on market shifts, client behaviour, client feedback and sales metrics to support the unlocking of transformative revenue streams.
- Lead industry evaluations to prioritise sectors with the highest potential for measurable, sustainable impact and long-term growth.
- Develop commercial strategies, including outreach strategies, that generate a high-value pipeline of licensing deals across various global industries, with key focus on high-impact deals across AI ecosystem.
- Provide regular strategic briefings to the Head of Licensing regarding pipeline health, market risks, and competitive positioning.
- Quantify the success of initiatives using KPIs related to revenue growth, market penetration, and the "transformative" impact of new business models.
- Work with Technical Product Manager to ensure delivery of technical priorities, including the seamless delivery of content feeds and API integrations for licensees, and ensure that resources are allocated to the initiatives in accordance with agreed strategic objectives.
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About you
- Extensive experience in strategy, business development, management consulting, or corporate strategy role (direct experience in news publishing, content licensing or intellectual property is preferred)
- Understanding of the mechanics of content licensing (legal complexities, rights, commercial models, content distribution).
- Understanding of the AI and software technology landscape, including current trends and competitive dynamics.
- Advanced strategic modeling skills.
- Project Management or Business Analysis certification.
- Technical literacy: Ability to speak the language of engineers regarding API documentation, JSON feeds, and data ingestion.
- Data visualisation- to present market trends to senior leaders.
We actively encourage applications from groups traditionally underrepresented in the UK media.
We operate in a hybrid environment working 3 days a week from our offices in Kings Cross and 2 days a week remotely.
We value and respect all differences (seen and unseen) in all people. We aspire to have inclusive working experiences and an environment that reflects the audience we serve, where our people have equal access to career development opportunities, their voices are heard and can contribute to our future. We actively encourage applications from people of all backgrounds. Many of our staff work flexibly and we will consider all requests for flexible working arrangements.
How to apply
To apply, please upload your latest CV and a cover letter which outlines why you’d love to take on this role, and why you’re a great match for what we’re looking for.
We appreciate the time taken to prepare each application we receive. We do not use AI-assisted technology to review applications; every application is reviewed by a member of our recruitment team. Thank you for bearing with us during the screening process.
The closing date for applications is Wednesday 26th August 2026.
All roles at the Guardian are open for everybody to apply. It is important to us that you feel supported and comfortable throughout your recruitment process, in order to perform your best. Please let us know if there are any changes we could make to help your application, this includes providing documents in accessible formats or personalising the process to better support your needs. Please contact James on James.Dyer@theguardian.com to discuss further so we can work with you to support you through your application.
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Benefits at the Guardian
You'll have 30 days of annual leave per year (plus bank holidays) with the option to purchase an additional 5 days. Our pension scheme is generous; if you contribute 5% then we will contribute 8-12% (depending on your age). We believe in giving back, which is why employees are given 2 volunteering days annually and the option of payroll giving. Season ticket loans are also available.
You are entitled to private healthcare, life cover, income protection, and eye tests. You can also opt in to dental insurance.
We have enhanced maternity, paternity, adoption and shared parental leave policies in place. We also support our employees by offering an IVF, menopause, baby loss, and trans equality policy.
Culture and wellbeing
We want everyone to feel like they belong at the Guardian and we champion diversity of thought. Our various employee forums provide a platform to use their voice to foster an inclusive workplace. We became the first major media organisation to achieve B Corp status.
We offer tools to help you prioritise your wellbeing including access to our employee benefits platform which provides tailored support for health and wellbeing. In addition, we also offer free yoga and pilates classes. These run alongside our corporate gym membership and cycle to work scheme.
Our canteen has views overlooking the Regents Canal and caters for breakfast, lunch and dinner.
Learning and development
We encourage personal and professional growth. Employees have access to a broad range of tools and solutions, and we are happy to support the pursuit of professional qualifications through vocational courses and apprenticeships.
We value honesty in your application.
AI generated content must not be presented as your own work.
Please review our guidance on the use of AI in your application here.
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