Coram Shakespeare Schools Foundation
Schools Outreach Coordinator
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Job Title: Schools Outreach Coordinator
Reporting to: Sales & Marketing Manager
Salary: £26,936
Work Pattern: Full time, Monday-Friday, flexi-time with core hours of 10:00 - 16:30
Location: Hybrid - 50% of hours in our London office (WC1N 1AZ)
Contract Type: Fixed-term - 1 year with the possibility of renewal/extension
We transform lives through the unique power of Shakespeare.
Coram Shakespeare Schools Foundation is a national cultural education charity that exists to instil curiosity and empathy, aspiration and self-esteem, literacy and teamwork - giving young people the confidence to stride onto whatever stage they choose. Each year thousands of young people from hundreds of primary, secondary and SEND schools across the country unite in our Theatre Festival. Months of preparation culminate in exhilarating performance evenings; young people performing Shakespeare in professional theatres, raising aspirations and unlocking the potential of students and teachers alike. In the past 25 years, we have worked with over 350,000 young people through our festival, supporting the wellbeing of students and promoting social inclusion all over the UK. On top of that, we offer our annual Film Festival, Workshops, and CPD sessions to students and teachers around the country.
Shakespeare Schools Theatre Festival - we host the largest youth drama Festival in the world, taking place in professional theatres across the UK. The Festival welcomes thousands of students aged 8-18 and hundreds of teachers from primary, secondary, SEND schools and Pupil Referral Units nationwide. CSSF facilitates this experience and supports schools by providing scripts and resources, CPD and over-the-phone support for teachers, and workshops and a performance venue experience for participating pupils.
Shakespeare Schools Film Festival - taking CSSF’s 25 years of experience working with schools on Shakespeare performances, and adding the expertise of our partner Into Film, building a project that develops children’s confidence, creativity and collaboration; and creates filmed outcome which you can showcase, shout about and keep forever.
Bespoke Workshops – Every year, CSSF runs thrilling standalone workshops with thousands of young people in primary, secondary and SEND schools across the country. Fully customisable and designed to get participants working actively, leaving the group illuminated, energised and empowered to further explore Shakespeare's words.
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Our objectives are:
- To promote life skills, social cohesion and ambition
- To promote educational attainment - especially in literacy, literature and the performing arts
- To provide a unique cultural and creative experience to young people from disadvantaged backgrounds
Purpose of the role
The Schools Outreach Coordinator is responsible for managing relationships with our key accounts while exploring, researching and building new sales leads across our various programmes. You will be able to manage multiple tasks effectively and facilitate incoming/outbound school outreach enquiries by phone, email, in person, ensuring the sales process runs seamlessly from inception to renewal.
This is a fantastic opportunity for a driven individual to join a creative and ambitious cultural education charity and develop professionally in a supportive, dynamic outreach team. As an integral part of our sales team, you’ll be signing up new, lapsed and retention schools for these unique creative experiences across our creative portfolio.
Main duties & responsibilities:
- Manage our key accounts and explore, research and build new sales leads
- This role will collaborate with the Sales & Marketing Manager and help support the planning & strategy of our sales campaigns
- Report weekly to the Sales and Marketing Manager on KPIs against sales targets
- Updating our CRM system (Salesforce) and providing a narrative to support/interrogate the data
- Provide clear and actionable plans to improve performance against targets
- Proactively identify key contacts and opportunities to reach new schools, including education conferences and academy chains
- Build relationships with new schools through arranging and attending teacher meetings and by actioning consistent follow-ups with schools and referring customers’ needs or inquiries to appropriate departments where necessary
- Supporting the workshop team to upsell our bespoke standalone workshops
- Directly reach out to schools/organisations via phone, email, LinkedIn, and networking events to sign them up to projects for 2026 and beyond
- Design unique, pragmatic, integrated sales proposals for interested and prospecting schools
- Support the marketing team with selling sponsorship and advertising opportunities
- Support the sales and marketing department with administrative tasks and managing processes and systems to maximise return
- Ask insightful questions to gain a deep understanding of the schools’ ability to take part
- Excite teachers and students about the benefits, value and joy of joining the Festival and/or our other offerings
- Respond to email enquiries and maintain correspondence with teachers throughout the sales journey
- Handle objections and help schools to overcome potential barriers
- Be a brand ambassador for the charity, the schools we serve, and the children we impact
- Keeping up to date with education sector news in the UK to be able to position sales as a solution focused service
- To recognise and challenge all forms of discrimination and prejudice in the workplace
- To treat everyone with respect, dignity and fairness and to acknowledge and celebrate diversity
- To maintain an awareness of your own and others’ health and safety and comply with Coram Group Health and Safety policy and procedures
- To maintain confidentiality of information; it will be necessary to comply with all requirements related to the Data Protection Act/ General Data Protection Regulations (GDPR)
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What we can offer:
- An opportunity to work with CSSF, the charity behind the UK’s largest youth drama Festival
- Sales and outreach training
- Valuable experience and achievement in the cultural education charity sector
- An opportunity for professional development and career progression
- Flexible and hybrid working
Desirable:
- Experience using Salesforce/similar CRM or cloud-based system
- Knowledge of MS Office, Outlook and OneDrive
- An understanding of the theatre and/or education sector
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