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Company Description
CPB UK Ltd, established in 1998, is a specialist marketing agency focused on “causing people to buy” through integrated demand-generation campaigns for IT VARs, integrators, MSPs, distributors, and manufacturers. The company combines deep knowledge of modern IT infrastructure with strong industry accreditations from leading technology providers such as IBM, Cisco, Citrix, EMC, NetApp, Symantec, VMware, and Checkpoint. At the center of its operations is ProspectaBase, a proprietary, continually updated database that enables precise targeting and rapid audience profiling. CPB UK’s pipeline growth methodology is driven by a detailed understanding of each client’s products, services, and campaign goals, ensuring measurable outcomes and high-quality lead qualification. With over 2,500 assignments delivered, CPB UK offers a proven environment for sales professionals seeking to help technology clients achieve their growth objectives.
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Role Description
This is a full-time, Sales Development Representative (SDR) role. CPB are based in Banbury but the role can be fully remote too. The SDR will focus on outbound prospecting, generating qualified leads, and nurturing early-stage opportunities for CPB UK’s technology clients. Day-to-day responsibilities include:
- Researching target accounts
- Making high-volume outreach calls and emails
- Engaging decision-makers
- Accurately qualifying their needs and interest in IT solutions
- Updating and maintaining CRM records
- Collaborating with account managers to hand off qualified opportunities
- Contributing to campaign feedback and improvement
The SDR will be expected to meet activity and performance targets while representing CPB UK and its clients in a professional, credible manner.
Qualifications
- Strong Inside Sales and Lead Generation skills, including experience with outbound calling, prospecting, and opportunity qualification
- Effective Communication skills, both verbal and written, to engage stakeholders, handle objections, and build rapport
- Solid Sales and Business Development skills, including pipeline management, follow-up discipline, and an understanding of B2B sales cycles
- Experience in or exposure to the IT or technology sector, particularly infrastructure or solutions sales, is beneficial
- Comfort using CRM systems and basic office productivity tools, with attention to detail in data entry and reporting
- A proactive, target-driven mindset, resilience in handling rejection, and the ability to work effectively within a structured, on-site team environment
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Previous SDR, telemarketing, or inside sales experience, and education in business, marketing, or a related field, are advantageous but not strictly required.
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