Fabled Labs
Search Engine Optimisation Specialist
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Four days per week in our London office, 3 days. Office-based, with one day from home.
£45,000 to £55,000 pro rata.
About Us
Fabled Labs is a specialist search consultancy for regulated UK firms. Our clients are barristers' chambers, family law firms, private healthcare clinics and wealth managers.
We do two things for them. Classic SEO, so they rank in Google. And AEO, so they get cited when someone asks about who to instruct.
Most agencies are bolting AI search onto an SEO offer. We built the consultancy around it. You'll be working on the problem while the rules are still being written.
The Job in One Line
You own the search strategy and results for every client, and you run the specialists who deliver it.
What You Own
- Strategy: A quarterly plan for each retained account. What gets built, in what order, and why.
- Results: Rankings, clicks and AI citations per client. When they move, you know why. When they don't, you know what to change.
- The Specialists: On-page, data and development contractors take their briefs from you. You check the work before it counts as done.
- AEO: Which prompts each client appears in, why a competitor is cited when they aren't, and the fix. Passage-level structure, entity consistency, third-party presence.
- The Expert Seat: You present the search side on client calls and answer the hard questions in the room.
- Analysis: GSC, GA4, Ahrefs and Searchable data turned into ranked actions each month.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
How This Fits with the Team
- The founder runs new business and sets commercial direction.
- The Digital Account Manager owns dates, delivery and day-to-day client comms.
- You own what gets done and why.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
You Must Have
- Four or more years in SEO, including at least two owning strategy for retained clients. Not executing someone else's plan.
- Hands-on depth in schema, crawl analysis and on-page work. You can run Screaming Frog and know what matters in the output.
- Working knowledge of AI search. You've tracked AI citations for a client, or you can explain clearly how retrieval differs from ranking.
- Fluency in Google Search Console, GA4 and Ahrefs.
- Confidence in front of clients. Ours are barristers, doctors and wealth managers. They ask sharp questions.
- Clear written English. Your briefs go to copywriters and developers and need to be unambiguous.
- Willingness to be in the office. This role only works in the room.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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