House of Ayeza
Search Engine Optimization Manager
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Company Description
House of Ayeza is a global online destination for authentic Pakistani designer wear, offering meticulously stitched outfits complete with premium laces and accessories. The company focuses on delivering luxury ready-to-wear collections that blend traditional craftsmanship with contemporary style. With free UK delivery and worldwide shipping, House of Ayeza makes high-end fashion accessible to customers across the globe. Shoppers can discover the latest designs from leading brands such as Imrozia, Serene, Azure, Asim Jofa, and others, all curated for a seamless and elevated shopping experience.
Role Description
The Search Engine Optimization (SEO) Manager is a part-time remote role responsible for improving the organic visibility and search performance of House of Ayeza’s website and online content. Day-to-day tasks include:
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- Conducting SEO audits
- Performing keyword research
- Optimizing on-page and technical SEO elements
- Managing link-building initiatives to strengthen domain authority
- Tracking performance using web analytics tools
- Preparing regular reports
- Collaborating with marketing and content teams to align SEO strategies with brand and campaign goals
The SEO Manager will continuously monitor search trends, competitor activity, and algorithm updates to recommend data-driven improvements that support traffic growth and online sales.
Qualifications
- Strong skills in SEO Audits and Keyword Research to identify opportunities and optimize site content.
- Practical experience in Link Building and off-page SEO to enhance domain authority and organic rankings.
- Proficiency in Web Analytics tools (e.g., Google Analytics, Google Search Console) to measure, interpret, and report performance.
- A solid understanding of Marketing principles to integrate SEO strategies with broader digital and brand initiatives.
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Additional Beneficial Qualifications
- Experience with e-commerce SEO
- Knowledge of technical SEO best practices
- Familiarity with fashion or retail industries
- Strong written communication skills
- The ability to work independently in a remote, part-time setting
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