Pulse Group
Search Engine Optimization Specialist
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AI Search Optimisation Specialist (GEO/AEO)
6-Month Contract | Outside IR35 | Up to £550/day | London, Hybrid (3 days on-site) | ASAP Start
The Brief
A leading integrated marketing group in beauty and wellness, spanning earned media, a 40,000+ creator platform, brand experience, and content, is looking for a senior GEO/AEO specialist. The group already influences most of the surfaces AI models draw on when recommending products; this role is about orchestrating that deliberately, with measurement attached.
You'll walk into a live, CEO-level challenge: a global beauty client has been set a target of a top-three UK AI visibility ranking within three months, up from around 50th today. It's a newly created role reporting to the CPO, working across PR, creator, brand, and content teams and engineering from week one.
What You'll Do
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- Reverse-engineer competitor citation profiles and build a costed, sequenced route to close the gap
- Present diagnosis and counsel directly to senior client stakeholders, including an honest read on what isn't achievable
- Reshape earned/PR strategy around citation value, and build out reviews, ratings, and off-site authority
- Set LLM-ready content standards and fix the structural layer: schema, crawler access, freshness
- Resolve brand/product entity issues across sub-brands and SKUs
- Turn creator content into a discoverable, citable asset
- Stand up prompt-level visibility and citation tracking, and attribute movement back to source type
- Train and upskill internal teams so the standard survives after you leave
What You'll Bring
- 5+ years senior/lead technical SEO or growth, with genuine hands-on implementation, not agency oversight
- You MUST have AEO/GEO experience, over the last 10-12 months
- Demonstrable structured data/schema implementation at scale
- A clear, evidenced POV on how retrieval-augmented systems select and cite sources
- Credibility with senior stakeholders, comfortable holding a position under pressure
- Experience with digital PR, review platforms, or off-site authority work
- Comfortable with GA4, Looker, or Power BI, and defining metrics from scratch
- A track record training non-specialist teams to apply technical standards independently
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Nice to have: beauty/FMCG/retail e-commerce experience, hands-on use of AI visibility tools (Profound, Peec, Athena), creator/influencer marketing exposure, agency background.
Sound interesting? Apply below or reach out with your CV directly lauren@pulsegroupsolutions.com
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