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Search Engine Optimization Specialist
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SEO, AEO & GEO Specialist
Location: London, 3 days per week onsite
Working Pattern: Full-time
Start Date: ASAP
Long-term contract role (2+ years), Inside IR35 via an accredited umbrella company
About the Role
We are looking for an experienced SEO, AEO & GEO Specialist to join a high-profile digital acquisition and marketing function within a leading global organisation.
This is an exciting opportunity for an SEO professional to work at the forefront of the rapidly evolving search landscape, where traditional search engines are increasingly being complemented by AI-powered search, answer engines and generative AI platforms.
You will play a key role in improving how the organisation's products, services and content are discovered, understood and represented across traditional search engines and emerging AI platforms, including Google AI Overviews, ChatGPT, Gemini and Bing.
The role combines technical SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), structured data, content optimisation and analytics. You will work closely with product, engineering, marketing, content and analytics teams to improve organic visibility and ensure content is accurately interpreted and surfaced across the evolving search ecosystem.
Key Responsibilities
- Develop and support SEO, AEO and GEO strategies across traditional search engines and emerging AI-driven search platforms.
- Take ownership of SEO and AEO activity across one or more international markets, working closely with local stakeholders and regional teams.
- Identify opportunities to improve organic search visibility, AI discoverability and the accuracy of brand and product representation.
- Support technical SEO initiatives covering crawlability, indexation, rendering, site architecture and overall search accessibility.
- Work with development teams to implement and optimise structured data, including Schema.org and JSON-LD.
- Analyse how content is being surfaced and interpreted by AI-powered search engines and Large Language Models (LLMs).
- Identify AI visibility gaps, opportunities and inaccuracies across generative search platforms.
- Optimise content to improve its ability to be understood, referenced and surfaced in AI-generated responses.
- Monitor traditional SEO metrics alongside emerging AEO/GEO performance indicators, including visibility, citations, mentions and accuracy.
- Use SEO and analytics tools to identify trends, performance opportunities and areas for improvement.
- Work collaboratively with product, engineering, content, analytics and external agency teams to deliver SEO and AEO initiatives.
- Help establish and maintain SEO, AEO and GEO best practices, standards and documentation.
- Support education and knowledge-sharing across wider marketing, product and technology teams.
- Keep up to date with developments in search algorithms, generative AI, LLMs and the rapidly evolving AI search landscape.
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Skills & Experience
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We are looking for someone with a strong foundation in SEO who is interested in the next evolution of search.
Essential:
- Demonstrable experience in SEO, either agency-side or in-house.
- Strong understanding of technical SEO principles and modern web architecture.
- Experience with SEO and analytics platforms such as SEMrush, Conductor, Google Search Console, Adobe Analytics or similar.
- Good understanding of HTML, CSS and JavaScript and how these technologies affect search performance.
- Strong analytical skills and the ability to interpret data, identify trends and translate insights into actionable recommendations.
- Excellent communication and stakeholder management skills.
- Experience working collaboratively with technical, marketing, product and content teams.
- Strong organisational skills and attention to detail.
Desirable:
- Experience working with enterprise or international SEO programmes.
- Understanding of Answer Engine Optimization (AEO) and/or Generative Engine Optimization (GEO).
- Experience with structured data, Schema.org and JSON-LD.
- Experience analysing visibility across AI platforms and LLM-based search.
- Practical experience using Generative AI to support SEO, content or research workflows.
- Experience working with large, complex websites or multinational organisations.
- Degree in Marketing, Communications, Computer Science or a related discipline.
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