Backlyst
Search Engine Optimization Specialist
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Company Description
Backlyst is a backlink marketplace platform that connects verified website owners, businesses, and SEO professionals through a structured, credit-based system. The platform is designed to simplify backlink building by enabling users to exchange high-quality backlinks and guest posts in a controlled and scalable environment. Backlyst prioritizes verified websites, long-term SEO growth, and strict quality control, avoiding spam-driven link-building practices. The marketplace aims to maintain balance, transparency, and trust among participants. Backlyst is currently in development, with early access registrations open at backlyst.co.uk.
Role Description
The Search Engine Optimization Specialist will support Backlyst’s growth by planning, executing, and optimizing SEO strategies tailored to a backlink marketplace platform. This is a remote contract role focused on conducting keyword research, performing technical and content-focused SEO audits, and implementing on-page optimization for landing pages, product pages, and content assets. Day-to-day tasks include analyzing site performance using web analytics tools, identifying opportunities for organic traffic growth, and collaborating with product and content stakeholders to ensure SEO best practices are integrated into platform features and marketing campaigns. The specialist will also help shape ethical, high-quality link-building strategies compatible with Backlyst’s verification and credit-based ecosystem, while documenting processes and reporting on SEO outcomes.
Qualifications
- Demonstrated ability in keyword research and on-page SEO, including optimizing metadata, headings, internal links, and content structure.
- Experience conducting comprehensive SEO audits to identify technical, content, and authority-related issues and propose actionable recommendations.
- Practical knowledge of ethical link-building strategies aligned with quality-focused SEO and familiarity with backlink analysis tools.
- Proficiency in web analytics and SEO platforms (e.g., Google Analytics, Google Search Console, and leading SEO tools) to monitor performance and report insights.
- Solid understanding of search engine algorithms, ranking factors, and current SEO best practices, especially in the context of marketplaces or SaaS products.
- Strong analytical skills, attention to detail, and ability to prioritize in a remote, contract-based environment.
- Effective written communication skills for documenting SEO processes and collaborating with cross-functional teams.
- Relevant experience in SEO for digital products or platforms; a background in marketing, communications, or a related field is beneficial.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Self-Employed SEO Specialists – Join Backlyst
Are you a freelance SEO specialist, link builder or independent digital marketer?
We’re looking for self-employed SEO professionals to join Backlyst, a new platform designed to make one of the most frustrating parts of SEO easier — finding genuine website owners who actually want to collaborate.
If you manage SEO for multiple clients, you probably know the routine: searching for relevant websites, finding contact details, sending outreach emails, chasing responses and trying to secure worthwhile backlink or guest-post opportunities.
Backlyst is being built to change that.
Create one user account and add the different client websites you manage. From there, you can use Backlyst to connect with other businesses and verified website owners who are also looking for opportunities to grow.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
That means you can use the platform to help:
- Find relevant backlink opportunities
- Find websites accepting guest-post collaborations
- Manage opportunities across multiple client websites
- Reduce the time spent prospecting and cold emailing
- Build relationships with website owners and other businesses
- Create new opportunities for your own SEO business
- Connect with potential new clients who need SEO and digital marketing support
And it works both ways.
You can add your own SEO business to Backlyst to network, build relationships and potentially attract new customers, while managing your clients’ websites through the same account.
There is a FREE membership available, so you don’t need to commit to an expensive subscription just to see whether Backlyst works for you.
We’re currently building our early community ahead of launch and want independent SEO professionals involved from the beginning.
Our Kickstarter launches 15th August, with exclusive rewards available to early supporters.
🌐 Backlyst Website
💼 Follow Backlyst on LinkedIn
📘 Follow Backlyst on Facebook
📸 Follow Backlyst on Instagram
🚀 Follow the Backlyst Kickstarter
If you’re self-employed in SEO and want a better way to find opportunities for yourself and your clients, we’d love to have you involved from the start.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location