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Search Engine Optimization Team Lead
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SEO Lead / Senior SEO Manager
Ecommerce / Retail business
Location: London (2 days a week)
We're working with one of the UK's most recognised retail brands to find an experienced SEO Lead to own organic search strategy across a portfolio of high-traffic ecommerce websites.
This is a senior role sitting between the internal team and their external SEO agency - ideal for someone who's as comfortable presenting to senior leadership as they are digging into a technical audit.
The Role
You'll own the SEO strategy across four retail websites, embedding best practice into digital projects and marketing initiatives.
- Developing and executing organic growth plans aligned to commercial objectives
- Managing the relationship with the external SEO agency, holding them to agreed KPIs
- Overseeing technical SEO - crawlability, indexing, Core Web Vitals, site architecture, structured data, migrations
- Driving on-page optimisation across category, product and content pages
- Partnering with content teams on SEO-led content strategy
- Working with development teams to ensure SEO best practice is built into releases
- Tracking competitor activity, algorithm updates and keyword opportunities
- Reporting performance and recommendations to senior stakeholders
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What we're looking for:
You'll have significant experience as a Senior SEO Manager, SEO Lead or Head of SEO, with a strong background managing SEO for large-scale retail or ecommerce websites.
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- Expert knowledge of technical SEO, on-page, content strategy and off-page SEO
- Confidence managing agencies and cross-functional stakeholders, with a strong enough character to hold your own and influence senior decision-makers
- Strong grasp of website architecture, JavaScript SEO and Core Web Vitals
- Advanced analytical skills - comfortable turning complex data into commercial recommendations
- Confident using GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Looker Studio and GTM
Experience across multiple domains, supporting large migrations, or knowledge of AI search/SGE is a bonus, not a requirement.
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