Profiles Creative
Search & Performance Marketing Lead - Creative Design Agency
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Profiles Creative is looking for a Search & Performance Marketing Lead to work in-house for a leading global creative design agency – Someone to step up, take complete ownership of the performance engine, and shape long-term digital strategy for the agency – working closely with the senior commercial leadership team – this is a pivotal new role for the agency.
Based in London, this high-impact position offers the perfect launchpad for a senior marketer eager to accelerate their career, expand their strategic leadership, and master the next generation of search.
You will directly manage a monthly PPC media budget while building progressive SEO, GEO (Generative Engine Optimisation), and AEO (Answer Engine Optimisation) strategies that keep clients at the absolute forefront of digital discovery.
If you have a passion for how AI is changing the Performance marketing Eco-system – this could be your perfect next step!
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Up to £80k Basic
London Studio – 3 days a week
Key Responsibilities
- PPC & Budget Management: Hands-on creation, optimisation, and scaling of multi-channel paid search campaigns, personally driving ROI across a £20k monthly spend.
- Search Strategy Ownership: Architect and implement forward-thinking SEO, GEO, and AEO frameworks to dominate traditional and AI-driven search environments.
- Analytics & Attribution: Oversee complete tracking setup, advanced attribution modelling, and deep-dive analytics to transform complex performance data into actionable growth insights.
- Client Engagement & Advisory: Confidently present holistic search strategies, performance roadmaps, and campaign reporting directly to key stakeholders and clients.
- Cross-Functional Coordination: Align internal development, design, and content teams alongside occasional specialist freelancers to deliver seamless end-to-end digital assets.
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Required Skills & Experience
- Proven track record in a senior performance marketing or search role, demonstrating clear career progression and commercial success – Open to agency or in-house experience – Industry agnostic.
- Extensive hands-on experience managing paid media budgets across Google Ads and associated search networks.
- In-depth mastery of organic search mechanics, including technical SEO, on-page optimisation, and emerging AI/answer-engine trends (GEO/AEO).
- Strong technical analytics background (e.g., GA4, GTM, Looker Studio) with a deep understanding of multi-touch attribution models.
- Exceptional communication skills with demonstrated experience presenting complex digital strategies to external clients or senior executives.
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