Heler Foods
Sector Sales Manager - Retail, Forecourt & Convenience
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Crisp Bites is growing and we're looking for a sales professional with strong relationships across retail, forecourts, convenience and pubs to help accelerate our next phase of growth.
If you've built a career selling crisps, snacks or confectionery and know how to get products listed, displayed and selling, we'd love to hear from you.
📩 Get in touch for a confidential conversation.
Company Description
Heler Foods is a third-generation, family-owned food group rooted in traditional British cheesemaking and driven by a modern vision to shape the future of food. Founded in 1957 on a Cheshire farm, the company has grown into a multi-site operation with around 500 colleagues serving customers in more than 50 international markets. Its end-to-end capabilities span cheesemaking, cutting, packing, innovation, ecommerce, and brand development, including the award-winning Heler Foods Creamery in Nantwich and specialist sites in Wales and Skegness.
Heler Foods is also home to Eatlean Protein, a high-protein, low-fat cheese brand expanding into food-to-go, yoghurts, and snacking. The business remains independent and guided by long-standing values of quality, care, and craft, combining strong traditions with forward-looking growth.
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🚀 Sector Sales Manager - Retail, Forecourt & Convenience
Join the team behind Crisp Bites and help us become the UK's next snacking success story.
We're looking for an experienced sales professional who lives and breathes the snacking sector and has the relationships, energy and commercial drive to accelerate our growth across retail, forecourts, convenience and trade channels.
If you've sold crisps, snacks, confectionery or impulse products before, know the buyers, understand how to win shelf space and thrive on opening doors, we'd love to hear from you.
The Role
You'll be responsible for growing distribution, visibility and sales of the Crisp Bites range across:
- Convenience Retail
- Forecourts
- Cash & Carry & Wholesale
- Pub Groups
- Foodservice & On-the-Go Channels
- Independent and Regional Retailers
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You'll identify new opportunities, secure listings, build customer relationships and help establish Crisp Bites as a must-stock snacking brand.
What We're Looking For
- ✅ Proven sales experience within the crisps, snacks, confectionery or impulse category
- ✅ Strong network of contacts across retail, forecourts, wholesale or trade
- ✅ Experience working with buyers and category decision-makers
- ✅ Excellent commercial and negotiation skills
- ✅ Self-starter mentality with the drive to spot opportunities and make things happen
- ✅ Passion for growing brands and winning new business
Why Join Crisp Bites?
- Exciting growth brand with big ambitions
- Opportunity to make a genuine impact
- Fast-paced, entrepreneurial culture
- Competitive salary and a bonus package
- Freedom to build and grow your sector
If you know the snacking aisle inside out and have the relationships to help Crisp Bites reach the next level, we'd love to hear from you.
Apply now or contact us for a confidential conversation.
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