Baker Hughes
Segment Public Relations Senior Specialist
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Segment Public Relations Senior Specialist
Do you excel at crafting clear, compelling narratives that strengthen brand reputation? Do you enjoy partnering across teams to deliver strategic communications that support business priorities? Join our Team
About Baker Hughes
Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation™, making energy safer, cleaner, and more efficient for people and the planet. Visit us at www.bakerhughes.com.
Fuel Your Passion
As a Segment Public Relations Senior Specialist, you will play a critical role in shaping Baker Hughes’ external communications at the segment level. You will develop high-quality content, manage media relations, support crisis communications, and collaborate across functions to ensure consistent, aligned, and impactful messaging.
You will work closely with segment leadership, brand, marketing, and external partners to deliver integrated PR programs that reinforce Baker Hughes’ leadership in energy technology and industrial innovation.
In this role, you will be:
- Drafting, reviewing, and editing diverse communication materials, primarily press releases, media pitches, external messaging, and media briefs in accordance with AP Style guidelines.
- Ensuring all content is aligning with brand guidelines and strategic objectives.
- Providing administrative support to the PR & Media Relations function, including but not limited to budget tracking, media subscription management, and media coverage reporting.
- Developing and implementing strategic communication plans, including pitching stories to global and trade media to secure coverage.
- Serving as a primary point of contact for media inquiries and coordinating responses to ensure accuracy and consistency.
- Managing external communications to protect reputation during sensitive issues or crises.
- Collaborating with leadership to align media efforts with corporate goals, including managing external firm relationships, media contact lists, and monitoring coverage.
- Preparing media briefings and interview materials for company spokespeople.
- Building and nurturing relationships with journalists, reporters, and media influencers.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Key Responsibilities
PR Strategy & Content Development
- Drafting and editing high-quality communication materials across multiple formats.
- Ensuring all messaging aligns with brand standards, enterprise priorities, and AP Style.
- Supporting integrated communication planning across campaigns, announcements, and corporate initiatives.
Media Relations & Storytelling
- Pitching stories to global and trade media to secure meaningful coverage.
- Serving as a primary point of contact for media inquiries and coordinating accurate, timely responses.
- Building and maintaining strong relationships with journalists, reporters, and industry influencers.
- Preparing media briefings, talking points, and interview materials.
Performance Measurement & Reporting
- Owning KPI tracking and analyzing PR performance metrics to generate actionable insights.
- Monitoring media coverage and maintaining accurate reporting dashboards.
- Using data to inform strategy, optimize messaging, and strengthen media engagement.
Crisis & Issues Management
- Supporting the organization in managing reputation during sensitive issues or crises.
- Maintaining a calm, professional approach when navigating high-pressure situations.
- Aligning crisis responses with legal, compliance, and enterprise communications teams.
Cross-Functional Collaboration
- Collaborating with segment leadership to align PR efforts with business goals.
- Partnering with internal teams, agencies, and vendors to ensure alignment and timely execution.
- Facilitating approvals and stakeholder engagement across functions.
Qualifications
To be successful in this role you will:
- Have a Bachelor’s degree in Communications, Public Relations, Journalism, or a related field.
- Have strong writing skills with proven experience in content creation, drafting, reviewing, and editing a wide range of communication materials.
- Have 10-12 years of experience in media relations, including proactive pitching and crisis management.
- Have proven media relationships with a diverse range of publications.
- Have the ability to work under pressure, manage multiple projects, and meet deadlines.
- Have demonstrated the ability to develop key messages and ensure brand and strategic alignment.
- Have strong analytical skills and the ability to interpret data to inform strategic decisions.
- Have the ability to provide strategic PR counsel and effectively manage client needs and challenges.
- Have experience fostering positive relationships with stakeholders, facilitating approvals, and promoting collaboration.
- Have a professional and calm approach to managing conflicts and crisis communications.
- Have familiarity with AI-assisted tools for content drafting, compliance checks, and workflow efficiency.
- Have strong writing and editing skills with mastery of AP Style.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Key Skills & Competencies
- PR strategy and execution
- Media relations and storytelling
- Crisis and issues management
- Strong writing and editorial excellence (AP Style)
- Stakeholder influence across matrixed environments
- Analytical and data-driven decision-making
- Ability to balance governance with hands-on execution
- Strong problem-solving and prioritization skills
- Continuous improvement mindset
- Commitment to leveraging digital and AI tools in daily work
Work in a way that works for you
We recognize that everyone works differently. In this role, we offer flexible working patterns that support productivity and work-life balance.
Working with us
Our people are at the heart of everything we do. We foster an environment where teams are empowered, engaged, and able to bring their authentic selves to work. We invest in well-being, professional development, and leadership growth to help every individual thrive.
Working for you
When you join Baker Hughes, you can expect:
- Contemporary work-life balance policies and wellbeing programs
- Comprehensive private medical care
- Life insurance and disability coverage
- Tailored financial programs
- Education assistance
- Generous parental leave
- Mental health resources
- Dependent care support
- Additional voluntary benefits
The Baker Hughes internal title for this role is: Communications Advisor - Media Relations
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location