TikTok
Seller Incentive/Campaign Operation Project Intern (MAI UK) - 2026 Start
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Responsibilities
About the team:
The UK MAI (Merchant Acquisition and Incubation) team operates within the SMB pillar of TikTok E-commerce, spearheading the acquisition and onboarding journey for new sellers.
The merchant acquisition and incubation team in TikTok Shop UK's primary objective is to mass attract and onboard sellers and incubate them to certain levels through scaling means. We are looking for an incentive/campaign ops to support seller growth. This role is suited for a program coordinator or operations professional with experience managing daily processes, collaborating across teams, and using data to drive improvements.
About The Role
The Seller Incentive/Campaign Operation will be responsible for the management and hands-on execution of incentives and campaigns to drive seller performance and engagement. This role requires a detail-oriented individual with strong analytical skills, a practical mindset, and able to communicate effectively with sellers and stakeholders.
As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.
Applications will be reviewed on a rolling basis - we encourage you to apply early.
Responsibilities
Incentive and campaign Development and Execution:
- Lead the end-to-end execution of incentives and campaigns, ensuring smooth implementation and adherence to timelines.
- Collaborate with teams to test and refine incentive mechanisms (e.g., A/B testing, segmentation).
- Create clear, concise, and engaging program documentation and seller-facing materials to drive participation.
Performance Tracking And Analysis:
- Tracking the campaign / incentive result and providing actionable insights for optimizing program performance based on data.
- Identify the key success factors behind top-performing sellers, convert them into measurable action frameworks, and optimize incentive programs/growth campaigns.
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Budget Management:
- Monitor program budgets, track expenses, and ensure a strong ROI for all incentive initiatives.
Compliance And Best Practices:
- Ensure all configurations comply with legal and regulatory requirements.
- Stay updated on industry best practices and incorporate them into program designs.
Reporting And Documentation:
- Keep accurate and organized records of incentive/Campaign programs, processes, and updates for easy reference and compliance.
Qualifications
Minimum Qualifications:
- Currently pursuing a degree at university, available to attend the internship for a minimum of 12+ weeks on a full-time basis, with 2+ years of experience in program management, business operations, or strategy, preferably in e-commerce or tech
- Strong strategic thinking and analytical skills, with the ability to turn data into actionable insights and growth plans
- Strong written and verbal communication skills in English.
- Highly detail-oriented and practical, with a passion for execution and problem-solving.
- Excellent communication and copywriting skills to convey program value effectively.
Preferred Qualifications
- Strong logical thinking, capable of high-quality goal breakdown and priority assessment.
- Independent and capable, with strong communication and coordination skills, result-oriented, highly motivated, self-driven, and able to handle a certain stress level.
- Hands-on and execution-oriented, with a pragmatic mindset and a willingness to roll up your sleeves to solve problems and deliver results.
- Strong project coordination and time management abilities.
- Comfortable working with spreadsheets and handling data.
- Proactive, curious, and eager to learn in a high performing environment.
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Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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