Lead and Rapport Ltd
Senior ABM / Lead Generation Specialist
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Lead the conversation. Own the opportunity. Deliver results.
Lead & Rapport is a growing B2B lead generation and Account-Based Marketing business, delivering strategic outbound campaigns for ambitious companies across a range of industries.
We're looking for an experienced Senior ABM / Lead Generation Specialist to join our team and play a key role in delivering high-value campaigns for our clients.
This isn't simply a high-volume calling role.
We're looking for someone who understands strategic outbound, ABM and the art of engaging senior decision-makers. Someone who can take a target account, understand the commercial opportunity, identify the right people and create a conversation that has a genuine reason to continue.
What you'll be doing
- Taking ownership of ABM and outbound campaigns for Lead & Rapport clients
- Developing a deep understanding of each client's proposition, target market and ideal customer profile
- Researching target accounts and identifying key decision-makers and influencers
- Engaging senior stakeholders through intelligent, consultative outbound conversations
- Creating qualified sales opportunities and high-value appointments
- Managing complex conversations with senior decision-makers
- Using insight and questioning to uncover genuine business challenges and commercial opportunities
- Managing follow-up activity and nurturing prospects where an immediate appointment isn't appropriate
- Maintaining high-quality CRM and campaign data
- Working closely with Lead & Rapport leadership and clients to optimise campaign performance
- Providing feedback and insight that improves messaging, targeting and campaign strategy
- Supporting and mentoring less experienced members of the team as the business grows
- Taking ownership of your personal targets and contributing to wider campaign performance
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What we're looking for
You'll have at least 5 years' experience in B2B lead generation, appointment setting, business development, outbound sales or ABM.
You should be someone who:
- Is highly confident speaking with C-suite and senior decision-makers
- Has a proven track record in B2B outbound
- Understands ABM and account-based prospecting
- Can hold a commercially intelligent conversation rather than simply follow a script
- Knows how to qualify genuine opportunities
- Is comfortable working across different industries, propositions and client campaigns
- Has excellent verbal communication and questioning skills
- Is commercially driven and motivated by results
- Can work independently and take ownership of campaigns
- Has the confidence to challenge messaging or targeting when you see an opportunity to improve results
- Can coach and support more junior colleagues
- Takes pride in delivering quality, not simply quantity
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What you'll get
- £35,000+ basic salary, depending on experience
- Uncapped commission
- Responsibility for high-value ABM and outbound campaigns
- Exposure to multiple B2B sectors and senior decision-makers
- The opportunity to help shape campaign strategy, not just execute it
- Career progression as Lead & Rapport grows
- Training and development
- A role with genuine ownership and responsibility
- The opportunity to become a senior member of a growing specialist B2B business
About Lead & Rapport
Lead & Rapport exists to transform B2B growth by putting meaningful human connection at the heart of strategic account acquisition.
We combine intelligent targeting, account-based strategy and human-led engagement to connect ambitious businesses with the people who matter most.
Because we believe the best business relationships don't begin with a lead.
They begin with rapport.
If you have the experience, commercial instinct and personality to engage senior decision-makers and create opportunities where others can't, we want to hear from you.
Apply now and tell us what makes you exceptional at B2B outbound.
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