Digital Waffle
Senior Account Director
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A global integrated marketing agency with heritage in influencer marketing is hiring a Client Director to lead strategic relationships with major lifestyle and consumer brand accounts, with a clear mandate to grow them commercially.
This isn't a caretaker role. You'll take full ownership of your book of accounts and be measured on how much you grow them, not just how well you maintain them. You'll shape campaign strategy across influencer, social, content and experiential, but the real remit is spotting where each account can go next, driving expansion of scope, retainers and project pipeline, and holding the commercial conversations that turn strong relationships into bigger ones.
Role: Client Director
Salary: £65,000 - £75,000 + OTE
Location: London (Liverpool Street), hybrid, 3 days per week on site
What you'll be doing:
- Own senior client relationships across a portfolio of key brand accounts and act as the strategic lead across each
- Actively grow accounts commercially: identify new workstreams, expand scope, drive incremental project revenue and evolve retainers upwards
- Build account growth plans that map short-term campaigns to longer-term commercial opportunity, tracked against clear revenue targets
- Take a holistic view across influencer, social, digital content and experiential activity rather than defending a single channel
- Lead the commercial conversations that unlock expansion, including scope changes, upsells, additional retainers and new SOWs
- Shape campaign direction alongside internal creative, production and strategy teams, protecting quality end to end
- Manage budgets, timelines and performance reporting across multiple accounts and campaigns
- Ensure campaigns deliver measurable results tied to brand objectives, and use that evidence to unlock the next piece of work
- Spot risk of account contraction early and build the plan to counter it
- Feed forecasted account growth into wider agency planning and resourcing
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What you'll need:
- Strong experience in a Client Director, Senior Account Director or similar client services leadership role, agency-side
- Background within influencer, social, creative or integrated marketing agencies
- Demonstrable track record of growing accounts financially, with real numbers to point to (expanded retainers, incremental project revenue, new workstreams unlocked)
- Ability to take a holistic view across marketing activity on an account rather than staying inside a single channel
- Confidence managing senior brand-side stakeholders and holding commercial conversations with them
- Strong commercial instincts, comfortable with forecasting, margin, pricing and account planning
- Excellent communication and leadership skills, both client-facing and internally
- Balance of strategic thinking and delivery rigour: happy shaping direction, willing to hold quality control across live campaigns
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Nice to have:
- Experience across lifestyle, beauty, fashion, entertainment or wider consumer brand categories
- International account leadership across UK, Europe or US
- Prior experience owning P&L or clearly defined account revenue targets
This role would suit a commercially minded client services leader who wants ownership of a book of major brand accounts, with the mandate and the platform to grow them meaningfully, not simply keep them ticking over.
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