SideDish Media Restaurant Marketing
Senior Account Director
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About us
SideDish Media is a hospitality marketing agency. We run Google Ads, Meta advertising, local SEO, social media, content and websites for restaurants, bars and venues. Our clients measure us on bookings and covers, not on impressions.
We are ambitious but approachable. Small enough that you will shape how we work, established enough that you are not building from nothing.
The role
You will own the client side of the agency: the relationships, the retention, the quality of what goes out, and the development of the account management team.
You will not be a message-passer. You will be the person clients call when they have a decision to make, and the person our specialists come to when they need a call made.
This role is designed to become Head of Accounts, and then Head of Agency. We have been specific with ourselves about what each step depends on, and we will talk you through it at first interview. We would rather you held us to something concrete than trusted a vague promise.
What you will own
Client relationships and retention
- Lead the relationship on our most significant accounts, from monthly reviews through to annual strategy
- Own the retention number, and the reason behind every renewal and every loss
- Chair client reviews and strategy sessions
- Handle escalations, and handle them before they become escalations
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Commercial growth of the existing book
- Identify and win upsell and cross-sell across paid media, SEO, social, content and web
- Build annual account plans with a revenue target attached to each
- Contribute to how we price and package our services, based on what you see in the market
Team leadership
- Line manage and develop the account management team
- Set and hold the delivery standard
- Own the experience new clients have when they join us
- Coach the team on pushing back well, which is the hardest skill in this job
Quality
- Sign off campaign structure, targeting and tracking before anything goes live
- Own the monthly reporting cycle end to end
- Keep our CRM the single source of truth on every account
- Improve what slows us down and defend what does not
What we need from you
Essential
- Six or more years in agency account management, with at least two at Account Director level or equivalent senior ownership
- Genuine working knowledge of paid media and organic search, enough to challenge a specialist's plan rather than relay it
- A track record of retaining and growing accounts, with numbers you can talk to
- Experience managing or mentoring at least one direct report
- The confidence and the diplomacy to tell a client their idea will not work
- Comfort in a small business, where you will do the strategy and also fix the spreadsheet
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Strongly preferred
- Hospitality, restaurant, retail or multi-site experience
- Familiarity with booking platforms such as OpenTable, SevenRooms or ResDiary, and with tracking a booking through to conversion
- Hands-on experience with Google Ads, Meta Business Suite, GA4, Google Tag Manager or Google Business Profile
Not required
- A marketing degree
How we work
- We are the experts. Our job is to advise clients, not simply execute their requests
- We are honest when something is not working, and clear about what we are doing to fix it
- We do not leave clients waiting for a reply
- We own our mistakes quickly and fix them together
- We respect people's time outside work. Unless something is genuinely urgent, evenings and weekends are yours
Package
- £60,000 base
- % performance bonus tied to client retention and growth of the existing book.
- [Pension, holiday, hybrid pattern, development budget: confirm before publishing]
- A defined route to Head of Accounts and then Head of Agency
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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