You’ll actively look for whitespace within accounts and turn successful individual deployments into wider programmes. Rather than waiting for customers to brief us, you’ll understand their plans early enough to identify and develop opportunities proactively.

Create Internal Advocates

A major part of the role is helping our customers promote successful Myplayer projects internally. You’ll make sure stakeholders understand the results we’re delivering and have the insight, data, case studies, and materials they need to share that success with colleagues.

You’ll identify internal champions and work with them to introduce Myplayer to new teams, markets, and decision-makers. The goal is to create customers who don’t just use Myplayer; they actively advocate for it within their organisations.

Drive Adoption and Make Myplayer Stick

• You’ll become an expert in the Myplayer platform and help customers get maximum value from it.
• You’ll educate and train customer teams, helping them understand both how to use the platform and what’s possible with it.
• You’ll work with customers to establish processes around content, deployments, analytics, and reporting so Myplayer becomes increasingly embedded within the way they manage physical retail.
• You’ll monitor adoption and engagement, proactively identifying opportunities to improve how customers use the platform.

Where customers need practical support, you’ll coordinate with our Product, Creative, and Operations teams to make sure they get the help they need.

Turn Insight Into Opportunity

• Use Myplayer’s analytics and customer results to demonstrate value and start conversations about what should happen next.
• Understand upcoming product launches, campaigns, retail programmes, and strategic priorities.
• Bring relevant ideas and opportunities to customers based on what we’re learning across their estate and the wider retail market.

Help customers continually improve their physical retail experiences rather than simply repeating previous deployments.

Own the Commercial Account Plan

• Maintain a clear strategic plan for each major account, including relationships, current deployments, opportunities, renewals, and longer-term growth potential.
• Build and maintain a strong pipeline of expansion opportunities within your accounts.
• Work with our wider commercial team to develop proposals and commercial opportunities.
• Maintain accurate account and opportunity information within our CRM and provide clear forecasts for account growth.

What We’re Looking For

We’re looking for someone who combines excellent relationship management with genuine commercial drive.

You’ll ideally have experience managing and growing major accounts within retail technology, retail media, shopper marketing, digital signage, experiential, SaaS, retail activation, or a related industry.

You’ll be comfortable navigating large organisations and building relationships with stakeholders across different functions, markets, and levels of seniority.

Most importantly, you’ll naturally look beyond the project directly in front of you and ask: What else could we be doing with this customer?

You’ll need:

• Experience owning and growing major customer accounts
• Strong commercial instincts and a track record of identifying expansion opportunities
• Excellent relationship-building skills
• Confidence working with large, complex organisations
• The ability to develop strategic account and growth plans
• Confidence presenting to senior customer stakeholders
• Strong communication and presentation skills
• The ability to understand technology and explain its value simply
• Good organisational skills and attention to detail
• An interest in retail, technology, and the evolution of the physical shopping experience

Experience working with international customers or expanding accounts across multiple markets would be particularly valuable.

What Success Looks Like

Success isn’t simply having happy customers.

We want our Account Director to build customers who understand Myplayer, use it extensively, see measurable value from it, and advocate for it internally.

Over time, successful accounts should become broader and deeper, expanding into additional markets, retailers, categories, teams, and Myplayer capabilities.

You’ll be responsible for retention, adoption, relationships, internal advocacy, expansion, and ultimately account revenue.

The goal is simple: Turn great projects into strategic accounts, and strategic accounts into long-term partnerships.