Raptor
Senior / Account Director (Alcohol Brands)
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This role involves working with alcohol clients, so the candidate must be confident and comfortable marketing and working in environments with alcohol.
Reporting to: Head of Client Services
Location: Hybrid working, London-based, with international travel and cross-regional collaboration
Contract: Permanent; start date and working pattern to be agreed
We’re not your typical agency.
About Us
Raptor is one of the world’s fastest-growing independent youth and community marketing agencies. We help major brands connect authentically with the next generation through ambassadors, creators, communities, social-first campaigns, experiential activations, events and staffing programmes.
Over the past decade, we have grown from a start-up into a global agency working across North America, Europe and APAC. Our partners include Google, Airbnb, PepsiCo, Deliveroo, Jägermeister, Pernod Ricard and Tinder. Our ambition is to become the world’s leading youth marketing agency.
The Opportunity
We’re looking for an exceptional Account Director or Senior Account Director to lead and grow three to five of Raptor’s key alcohol-sector accounts. Deep, demonstrable alcohol-brand experience is essential, along with a strong understanding of the opportunities, sensitivities and responsibilities involved in marketing age-restricted products.
This is a senior, hands-on client leadership role with responsibility for account retention, profitability and growth. You will turn strong client relationships into broader partnerships by bringing together Raptor’s ambassador, community, social, experiential, events and staffing capabilities.
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You will also help clients scale successful programmes internationally, creating clear global frameworks while protecting quality, commercial performance, cultural relevance and local compliance. The role includes regular collaboration with our London team and travel to client meetings, activations and campaign moments in the UK and internationally.
What You’ll Do
- Own senior relationships across three to five major alcohol-sector accounts, becoming a trusted strategic and commercial partner.
- Develop account-growth plans and convert opportunities to expand the breadth, value and longevity of client relationships.
- Lead ambassador and community programmes from strategy, recruitment and training through to engagement, operations, safeguarding and measurement.
- Shape integrated, multi-channel work connecting physical experiences, ambassadors and events with community engagement, content and social amplification.
- Ensure alcohol campaigns are delivered responsibly, with appropriate attention to compliance, brand safety and age-appropriate engagement.
- Lead proposals, pitches, workshops, campaign reviews and senior client presentations.
- Translate briefs into clear scopes, plans and budgets, managing forecasting, resourcing, margins, timelines, risks and quality.
- Build scalable multi-market frameworks and coordinate internal teams, regional colleagues and external partners across time zones.
- Coach and develop team members, keep agency directors informed and improve processes that make account delivery more consistent and efficient.
What You’ll Bring
- At least five years’ client-services experience, ideally within an experiential, integrated or full-service agency. With minimum 2 years at Account Director level or similar
- Extensive experience working with alcohol brands and a strong understanding of the responsibilities associated with marketing age-restricted products. This is essential.
- A proven record of retaining and growing major accounts, including selling additional services and developing integrated client relationships.
- Direct experience delivering ambassador programmes or community-led projects, including recruitment, training, engagement, management and measurement.
- Experience leading experiential campaigns, live events or complex field-based programmes that combine digital and physical activity.
- International experience, including scaling programmes across markets while balancing global consistency with cultural relevance, local regulation and audience behaviour.
- Strong commercial experience across scopes, budgets, forecasting, resourcing and profitability, together with proposal writing, pitches and new-business development.
- Experience coordinating cross-agency teams and suppliers, managing and developing people, and leading several complex client relationships at once.
- Experience working with youth, student or Gen Z audiences would be highly valuable.
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Benefits
- 24 days’ holiday per year, plus bonus and new-business incentive schemes.
- Vitality Health cover and a Work from Anywhere scheme.
- Annual summer and Christmas parties, team-building and agency activities.
- Discounts with local and national brands and businesses.
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