KINESSO UK&I
Senior Account Executive - Outreach
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About Us
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation.
KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology.
Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
Role Description
The Senior Account Executive, Outreach will be responsible for working with and supporting more senior team members to deliver PR & social work following the agreed strategy and meet the set KPIs for clients.
- Creating content for press – e.g. press releases, feature articles, case studies, press packs, surveys
- Selling-in campaigns to press and influencers across a range of industries (both B2B & B2C)
- Building and managing relationships with journalists, social influencers and bloggers across various sectors
- Creating content for use across social media – e.g. monthly/ daily content plans
- Taking an active role in day-to-day social management and supporting senior team members on consultancy
- Researching your clients’ brand proposition and highlighting opportunities for exposure through PR and social
- Working with more senior team members to gather data & insights and contribute to campaign reports
- Supporting more senior team members in ideation sessions and developing content ideas
- Use LLMs to enhance efficiencies in day-to-day work
- Working across content and brief creation
- Regular opportunity scoping to highlight opportunities for us to be reactive
- Monitoring PR, social and blogging trends and relevant industry news
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Desired Skills & Experience
- Experience working in Digital PR or similar role
- Strong writing for press releases and social media copy
- Ability to work with and build relationships with media and team members across the business
- Self-motivated
Employee Transparency
At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are an equal-opportunity employer committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
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The Perks
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
- Flexi–leave, with 25 days annual leave to be taken as the minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
- Free breakfast and free lunch
- Early finish Fridays
- Core Hours (Mon-Thurs, flexible start/finish times)
- Retail discounts
- Electric vehicle salary sacrifice car scheme
- Wellbeing programme, including Headspace & flu jabs
- Interest-free season ticket loan
- Paid time off for Volunteering
- Group Income Protection
- Life Assurance
- Private Medical Insurance or Health Cash Plan (dependent on level)
- Group Personal Pension Plan with matched contributions from 3-6%
- Generous Parental Leave & Pay
- Independent mortgage advice
- Financial education
- Employee Assistance Programme
- Free eye tests
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
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