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Senior Account Manager
As a Senior Account Manager, this role is responsible for the effective management and delivery of larger and/or more complex projects, ensuring the best creative solutions across a designated portfolio of clients are achieved in the most efficient, profitable, and imaginable way for the Studio. A main responsibility of this role is for growing accounts, building a strong platform for commercial growth and best-in-class creative work. A Senior Account Manager must be creatively minded and understand how to carefully balance the flexibility required of a business with creativity at its core, alongside the rigor and strong organizational skills which some of our clients can expect. You will be responsible for nurturing strong partnerships with clients, managing their expectations accordingly, whilst also building, nurturing, and inspiring talent within the Account Management team.
RESPONSIBILITIES
- Manage a number of projects in the Studio totaling circa £1 - £2.5 million per annum. You will be responsible for the allocation, planning, forecasting, and proactive management and problem-solving of all projects within your portfolio, ensuring they are set up for success from the outset.
- Grow your accounts beyond their initial scope. You will proactively make recommendations to the Account Director or client.
- Work alongside the Leadership & New Business team, becoming the key client contact and owning that relationship throughout the project and for any ongoing opportunities. Escalating any issues to the Account Director.
- Be accountable for writing proposals for larger-scale projects, seeing guidance from the Account Director and New Business team where required.
- Develop senior client relationships, understanding the client from both a personal and Studio perspective.
- Manage both the day-to-day and longer-term career growth plans of Account Managers within your team, providing clear and ongoing developmental feedback and support. You will run growth conversations with your team wherever necessary.
- Be actively seen as the client escalation point for larger projects when working with more Junior members of the AM team and have the ability to understand when further escalation to the Account Director is required.
- Forecasting Studio workflow for the upcoming quarter for your projects and flagging any drastic changes to the Account Director and resource manager.
- Help to bridge the gap between the Client Services and Design teams by nurturing a collaborative relationship between the two.
- Organize your team, balancing the project needs and inspiring individuals to create their best output.
- Have sufficient knowledge and overview of the whole Studio so that you can proactively provide solutions on people requirements for other projects, in support of your Account Management team members.
- Advise AMs on best practice ways of working to match both internal (colleagues) and external (client) expectations.
- Consistently look for, contribute towards, and potentially lead in the implementation of improved processes and ways of working for the team.
- Understand and support the Account Directors and Senior Account Directors in the implementation of new processes as required by the business.
- Support (Junior) Account Managers in the writing of their proposals, providing approval and ensuring they are accurate and in-line with Studio requirements.
- Be a strong support for the Account Directors, with the ability to step up and cover some of their responsibilities in their absence, where needed.
- Lead, manage, and inspire a team of Account Managers, ensuring excellent quality of service is provided at all times for all Made Thought clients.
- Be accountable for ensuring all team members are meeting the expectations required, working with the Account Director and HR to improve performance where appropriate.
- Help create a positive, collaborative, and supportive environment, focused on continual learning.
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
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Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
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Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
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SKILLS & EXPERIENCE


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- Circa 4 years’ experience managing large-scale accounts.
- A rich portfolio of client relationships across multiple sectors, with proven experience of successfully nurturing and growing client relationships.
- The ability to work seamlessly with others, leading by example and getting stuck in where needed.
- Bring demonstrable experience in developing and motivating teams, supporting people to reach their potential.
- Be able to balance the big picture with the detail, being able to think ahead and prioritize the workload for both yourself and the team.
- Be a strong problem solver who does so with diplomacy and charm, and who considers the best outcomes for both client & agency.
- Be confident at presenting work alongside team members.
- Have the ability to identify and manage additional revenue opportunities.
- Have the ability to build trust within teams and inspire others.
About Made Thought
Made Thought is a like-minded collective of strategists, writers, thinkers, inventors, makers, dreamers, mavericks, rebels, connectors, instigators, and igniters. We champion bold creativity and brave action underpinned by exceptional craft. From our studios in London and New York, we work with clients big and small who are open to change.
We are proud to be part of The New Standard (part of AKQA and WPP), an industry-leading collective of specialists from Made Thought, Universal Design Studio, and Map Project Office.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions, and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity, and deliver transformational growth. For more information, visit WPP.com.
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