RareWine
Senior Account Manager
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Role Summary
RareWine is at an exciting stage of its international growth, and we’re now looking to build out our UK sales team with experienced, entrepreneurial salespeople.
As Senior Sales Account Manager, you’ll be responsible for growing sales across existing clients while actively developing new business across the UK trade and private client markets. You’ll have the freedom and autonomy to build your own client portfolio, develop long-term relationships and drive your own commercial success.
This is a predominantly field-based role, ideally suited to someone with an established wine & spirits network in London and the wider UK, who enjoys being out in the market, meeting clients and creating opportunities rather than simply managing an existing account base.
RareWine gives you access to an extensive international portfolio of fine and rare wines, with stock and expertise across our global business. You’ll work closely with colleagues in the UK and Denmark across Marketing, Product, Operations, Supply Chain, Logistics, Finance and Customer Service, while playing an important role in developing RareWine’s UK presence.
Key Responsibilities
Account Management & Customer Development
- Manage and grow sales across an existing portfolio of trade and private clients.
- Build strong, long-term relationships with key decision-makers and high-value customers.
- Proactively identify opportunities to increase share of wallet and introduce clients to new wines and services.
- Deliver a consistently high level of service, working closely with internal teams to meet customer needs.
- Maintain regular face-to-face contact with clients through meetings, tastings and events.
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New Business Development
- Identify, target and develop new trade and private client opportunities across London and the wider UK, as well as overseas.
- Build your own network of new prospects and turn relationships into long-term commercial partnerships.
- Develop tailored wine offers and commercial proposals based on individual client needs.
- Take a proactive approach to prospecting, networking and generating new business.
- Build your own client base rather than simply managing an existing one.
Commercial Performance
- Take ownership of your sales performance and work towards agreed revenue and profit objectives.
- Manage your pipeline effectively and maintain accurate sales forecasts through CRM and reporting tools.
- Identify opportunities to maximise revenue and margin across your client base.
- Monitor market developments and use your knowledge of the wine market to identify opportunities for RareWine and your clients.
Negotiation & Sales
- Lead commercial discussions and negotiations with customers and buyers.
- Develop compelling proposals and wine selections tailored to individual clients.
- Negotiate pricing and trading terms while protecting margin and delivering value to customers.
- Convert opportunities into profitable, long-term business.
Internal Collaboration
- Work closely with Supply Chain, Operations, Finance, Marketing and Product teams to deliver for clients.
- Share customer and market insights with the wider UK and international team.
- Contribute to the development of RareWine’s UK sales strategy and wider commercial initiatives.
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Experience & Skills Required
- 5+ years’ experience in wine and/or spirits sales, ideally with an established network of trade and/or private clients in London and further afield.
- A proven track record of delivering sales growth and developing new business.
- Strong commercial instinct, with the ability to identify opportunities and turn relationships into revenue.
- Excellent relationship-building and negotiation skills, with confidence dealing directly with senior buyers, business owners and private clients.
- Genuine passion and knowledge of wine, with a strong understanding of the UK wine market.
- Entrepreneurial, self-motivated and comfortable taking ownership of your own sales activity and results.
- A proactive approach to business development, with the drive to build your own client base rather than simply manage an existing one.
- Organised and commercially disciplined, with the ability to manage a pipeline, forecast accurately and use CRM systems effectively.
- Confident communicator with strong presentation and proposal-building skills.
- Comfortable working independently within a fast-paced, international business.
- Full UK driving licence and willingness to travel nationally as required.
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