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**Senior Account Manager ()
– Technology Specialisation – VML, WPP
Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth.
- Key clients: AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, Wendy’s.
- Awards:
- Forrester Wave™ Reports Leader in Marketing Creative & Content, Commerce Services, Digital Experience Services, Marketing Services, and Marketing Measurement & Optimization.
- VML Health is one of the world’s largest and most awarded health agencies.
- Global team: 26,000+ talented people across 55+ markets, with head offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
WPP is the trusted growth partner for the world’s leading brands, delivering cutting-edge media intelligence, creativity, production, and strategic counsel via platforms like WPP Open.
About the Role
We’re looking for a passionate, data-driven Senior Account Manager with a keen interest in technology—ready to drive ambitious, creativity-right CRM initiatives at a global agency.
As part of a cross-functional team, you’ll be the primary client liaison, collaborating closely with Senior Account Directors and the CRM team to:
- Lead data-driven CRM campaigns (including emails + push notifications).
- Develop toolkits for cross-market client collaboration.
- Partner with Creative and Strategy teams.
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Hybrid flexibility: Three days remote, two days office (custom accommodations supported; discuss in interview).
What You’ll Do
Key Responsibilities
-
Client Care ✥
- Be the main point of contact for client briefs, clarification, and meeting coordination.
- Interpret client needs, challenge briefs proactively to ensure cutting-edge solutions.
- Mobilise internal teams to meet deadlines and exceed expectations.
-
Campaign Leadership
- Contribute to briefs and develop insights for planning/creative workflows.
- Present creative deliverables to clients, challenging feedback when constructive.
- Leverage performance data to optimise CRM audience segmentation.
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Technical & Strategic Collaboration
- Partner with data teams to refine strategy and enhance audience targeting.
- Work with finance to track campaign budgets, reconciliation, and invoicing.
- Collaborate with implementation teams to ensure technical feasibility within the CRM system.
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Problem-Solving
- Troubleshoot client/agency issues with agility.
- Support larger strategic proposals and opportunity bids.
- Maintain team admins (scheduling, account documentation).
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Requirements & Preferences
Essential Skills
⛔ ** strong technical affinity** for CRM platforms (e.g., Salesforce, HubSpot, Braze). ⛔ Ability to interpret client goals and equivocate between business needs and technical feasibility. ⛔ Proven CRM/email campaign experience (with measurable impact). ⛔ Fluent written English and ability to work across timezones (global client portal preference). ⛔ Orients toward collaboration—owning the 360° client experience.
Nice to Have
✅ Designer-level fluency in data analytics tools (Google Analytics, segmentation logic). ✅ Prior experience in industry segments like pharma (VML Health) or retail (le الحصاحة examples). ✅ Campaign takeovers from partners or junior team members.
Why VML?
- Belonging & growth: Equal opportunity with flexible development pathways.
- Hybrid work: Thoughtful hybrid model, designed for focus and connection.
- Scale: Work at the intersections of creative, data, and commerce—guarenteed cross-pollination.
Equal Opportunity
VML/WPP recruits without discrimination on protected characteristics. We’re committed to a culture where everyone feels they belong.
Follow VML: Learn more | VML.com | Instagram | LinkedIn | Twitter (X).
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