Ignition Collective
Senior Account Manager – Global Sponsorship
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About Ignition Collective
Ignition Collective is a forward-thinking agency that does brilliant things, together.
We create exceptional marketing, sponsorship and experiential programmes for some of the world's leading brands across motorsport, automotive and specialist sectors. We pride ourselves on combining strategic thinking with flawless execution, delivering work that inspires audiences and drives measurable business results.
As our partnerships continue to grow, we are looking for an experienced Senior Account Manager to lead the day-to-day delivery of one of our flagship Formula 1 client accounts.
The Role
This is an exciting opportunity for an experienced sponsorship professional with a passion for Formula 1 and motorsport marketing.
Working closely with the Account Director, you will lead the day-to-day management of a global OEM Formula 1 partnership, acting as the trusted partner to the client and coordinating the successful delivery of partnership strategy, consultancy, activation, asset management and executive engagement programmes.
The role requires a commercially minded individual who is equally comfortable developing strategic presentations for senior leadership as they are managing race weekend activations, coordinating with Formula 1 teams and ensuring every partnership asset delivers maximum value.
International travel throughout the Formula 1 season will be required.
Key Responsibilities
Client Leadership & Account Management
- Act as the day-to-day lead for a high-profile Formula 1 partnership programme
- Build trusted relationships with senior client stakeholders, becoming an extension of their marketing team
- Support the Account Director with the strategic development and growth of the account
- Lead client meetings, status calls and planning sessions
- Develop annual activation plans aligned with client business objectives
- Manage multiple concurrent workstreams across global markets while ensuring projects are delivered on time and within budget
- Produce detailed post-event reports, measurement frameworks and ROI analysis demonstrating the commercial impact of investments
- Prepare executive-level presentations, briefing documents and recommendations for senior client leadership
- Provide ongoing consultancy to maximise the value of the client's Formula 1 investment
- Participate in regular client meetings and governance sessions, including occasional early morning, evening or weekend calls to accommodate international stakeholders
- Support strategic planning for future partnership opportunities and business initiatives
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Formula 1 Partnership Activation
Lead the planning and execution of Formula 1 activation programmes including:
Asset Management
- Work with international markets on marketing plans utilizing partnership assets
- Guide international markets on how best to utlize partnership assets to achieve objectives (marketing knowledge required)
- Own and maintain the annual sponsorship asset tracker
- Accurately track all sponsorship asset usage throughout the Formula 1 season
- Ensure sponsorship rights are fully utilised across marketing, communications and business activities
- Identify opportunities to maximise the value of unused assets
- Support the procurement of additional assets where required, including hospitality and race tickets
- Ensure all asset usage complies with client governance and policies
Team & Rights Holder Management
- Build strong working relationships with Formula 1 teams, rights holders, promoters and agency partners
- Coordinate regular planning meetings with rights holders
- Prepare meeting agendas, action logs and progress updates
- Track delivery against contractual commitments
- Ensure effective communication between all stakeholders
Partnership Asset Optimisation
Responsibilities include:
- Monitoring seasonal asset utilisation
- Identifying new activation opportunities
- Maintaining accurate reporting for marketing managers
- Ensuring compliance with sponsorship usage policies
- Recommending innovative ways to increase return on investment
- Supporting the acquisition of incremental sponsorship assets where appropriate
Team Leadership
- Support and mentor junior team members
- Encourage collaboration and knowledge sharing
- Maintain high standards of delivery across the account team
- Contribute to the continuous improvement of agency processes and ways of working
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Skills & Experience
We're looking for someone who combines strategic thinking with exceptional organisational skills and a genuine passion for motorsport.
You'll ideally have:
- Understanding of how partnership assets can be used in marketing activation
- Minimum 4+ years' experience in sponsorship, motorsport marketing or agency account management
- Strong knowledge of Formula 1 sponsorship, rights management and partnership activation
- Experience working with automotive OEMs, Formula 1 teams or global sports properties
- Proven ability to manage high-profile international client accounts
- Excellent project management skills with the ability to manage multiple complex workstreams
- Outstanding presentation and communication skills, including experience presenting to senior stakeholders
- Strong commercial awareness and budget management experience
- Excellent relationship management skills with the confidence to engage with senior executives, rights holders and agency partners
- Exceptional organisational skills and attention to detail
- Ability to remain calm under pressure within a fast-paced environment
- A proactive, collaborative and solutions-focused approach
- Willingness to travel internationally throughout the Formula 1 season and work flexible hours when required
What You Will Get from Us
- The opportunity to make an impact and develop your career
- An innovative and friendly workplace with a team we're proud to be part of
- A flexible office and working from home policy – minimum of 3 days in the office
- Pension scheme
- Workplace benefits
- 25 days holiday + public holidays + winter break
- Two wellness days per year
- Access to weekly performance, health and wellness sessions and workshops
- Quarterly team coaching sessions
- Your birthday off
- Ongoing professional training and development
Why Join Us?
At Ignition, you'll be part of a collaborative agency working at the forefront of global motorsport sponsorship, leading one of our flagship accounts while developing your career within an ambitious and supportive team.
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