Woodrow
Senior Account Manager, PR and Digital (Kenya)
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The role
Woodrow is looking for a strong PR and media specialist with additional expertise in social and digital communications.
This is not a pure digital role. We are looking for someone who understands how to shape stories, earn media attention, advise clients and deliver strong communications work, while also bringing confidence across digital channels, social content and online audience engagement.
You will work across client accounts, helping to develop media strategies, pitch stories, manage campaigns and produce high-quality written materials. Alongside this, you will help clients think more clearly about how their stories show up online, particularly across LinkedIn, X, Instagram, YouTube and other relevant platforms.
You should be a strong writer, confident media operator and organised account lead. You will also need good digital judgement: what works on different platforms, how social content supports wider PR activity, and how performance data can sharpen future work.
This is a role for someone who can bridge traditional media relations and modern digital communications. You will help Woodrow deliver stronger integrated work across media, social and digital channels.
Key responsibilities
PR, media and campaign delivery
You will help lead media and communications activity across client accounts.
You will be expected to:
- Develop media strategies that support client objectives.
- Build and maintain strong journalist relationships.
- Identify news hooks, story angles and timely media opportunities.
- Draft pitches, press materials, briefing notes, messaging and client updates.
- Secure relevant media opportunities for clients across national, trade, sector and international media.
- Help clients understand what makes a story credible, timely and useful.
- Manage client workstreams so activity is delivered on time and to a high standard.
Digital and social communications
You will bring specialist digital knowledge into wider PR and communications work.
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You will be expected to:
- Advise clients on how social and digital channels can support media, campaigns and reputation.
- Develop social media plans, content calendars and digital campaign ideas.
- Write strong social copy for organisations, campaigns and senior leaders.
- Help shape LinkedIn content, executive profiling, paid social activity and campaign assets.
- Brief designers, video editors and creative partners where needed.
- Review digital content for quality, clarity, tone and platform fit.
- Use performance data to improve content and advise clients on what is working.
Client and account management
You will be a trusted day-to-day lead for clients and internal teams.
You will be expected to:
- Build strong working relationships with clients.
- Manage timelines, actions, approvals and deliverables.
- Keep close track of account activity, risks and opportunities.
- Support senior colleagues with client counsel and strategic recommendations.
- Bring clarity and pace to client meetings and internal planning.
- Maintain high standards across written work, reporting and delivery.
- Support junior team members and help them develop stronger media, writing and digital skills.
Integrated communications
You will help make sure media, digital and campaign work connect properly.
You will be expected to:
- Bring digital thinking into media campaigns from the start.
- Identify how stories can work across earned media, owned channels and social platforms.
- Help clients turn complex issues into clear, engaging content.
- Work closely with colleagues across media, strategy, stakeholder engagement and creative.
- Contribute ideas to brainstorms, campaign planning and new business proposals.
- Help Woodrow strengthen the quality and consistency of its integrated communications work.
Measurement and learning
You will help clients understand the value of their communications activity.
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You will be expected to:
- Set clear objectives for media and digital activity.
- Track coverage, engagement, reach and other useful performance indicators.
- Produce clear, useful reports that explain what happened and what it means.
- Use media and digital insight to improve future campaign planning.
- Share digital trends, platform changes and good practice with the wider team.
Core competencies
We are looking for someone with:
- Approximately 5 to 7 years’ experience in PR, media relations, corporate communications, digital communications or an integrated agency environment.
- Strong media relations experience and good journalist relationships.
- Excellent writing skills across pitches, press materials, client documents and social content.
- A clear understanding of how digital and social channels support wider communications work.
- Experience developing social plans, content calendars, campaign assets and executive profiling content.
- Good client handling skills and the confidence to advise clients directly.
- Strong organisational skills and the ability to manage several workstreams at once.
- Good judgement, attention to detail and the ability to work at pace.
- Interest in international affairs, business, social impact, sustainability, healthcare, finance or development.
- A builder’s mindset: proactive, curious and keen to strengthen Woodrow’s digital and media offer.
What success looks like
In your first year, success will mean:
- Clients receive stronger integrated advice across PR, media, social and digital.
- Media activity is sharper, more targeted and more effective.
- Social and digital content is more strategic, more consistent and better connected to wider campaigns.
- Account teams feel more confident using digital channels as part of PR work.
- Woodrow has a stronger bridge between traditional media relations and digital communications.
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