AAW Group | B Corp
Senior Acquisition Manager
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Location: London, with a minimum of two days per week in the Haig House hub, Borough High Street
Salary: £53,381-£58,818 per annum (inclusive of London Supplement)
Contract: Permanent, full-time, 35 hours per week
The Royal British Legion is looking for an experienced and analytical Senior Acquisition Manager to lead its mass fundraising acquisition activity and drive sustainable growth across multiple channels.
This is a senior role at the heart of RBL’s acquisition strategy, responsible for bringing new supporters into the organisation and creating the foundations for long-term engagement and income. You will lead acquisition across digital, TV, face-to-face and wider campaign activity, ensuring channels work together to deliver a consistent supporter experience. Crucially, you will ensure acquisition is designed as the first stage of an ongoing supporter journey, with clear connections into Welcome, Retention and Growth and a shared focus on building lasting relationships with supporters.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Key Responsibilities:
- Reporting to the Head of Acquisition and Development, you will define acquisition plans, set priorities and make informed decisions about investment, performance and future growth.
- Working closely with colleagues across Planning, Product, Digital, Brand and Fundraising, you will use data, insight and audience understanding to identify opportunities, optimise activity and continually improve performance.
- You will also work closely with colleagues across the wider supporter journey to ensure acquisition activity is coordinated with what follows, creating a cohesive experience from a supporter’s first interaction with RBL onwards.
- Lead and develop a team of Acquisition Managers and Officers, creating clarity, supporting high performance and embedding new ways of working across the team.
- Strong stakeholder management will be essential, as you build effective relationships across RBL and with external agencies, while constructively challenging activity to ensure it delivers against wider fundraising objectives.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Ideal Candidate:
- Significant experience of developing mass fundraising or marketing strategies at scale.
- Strong analytical and commercial skills.
- Proven track record of managing teams in complex organisations.
- Confident working with substantial budgets.
- Using data to inform decisions and translating organisational strategy into clear plans and objectives for your team.
This is an opportunity to play a key role in shaping the future of RBL’s mass fundraising, helping to attract and engage more supporters and generate the sustainable income needed to support the Armed Forces community.
How to Apply:
Please download the candidate pack [PDF] for full details and how to apply.
Closing Date: Monday, 14th September
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location