Liverpool Football Club
Senior Analyst, Marketing Operations
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Senior Analyst, Marketing Operations
Overview
We have an exciting opportunity for an individual to join our Liverpool FC team as a Senior Analyst, Marketing Operations.
This role sits primarily within the Marketing Operations team and is responsible for the delivery of targeted customer communications across email, SMS and other owned channels. The successful candidate will lead audience selection, segmentation, campaign execution and quality assurance to ensure campaigns are delivered accurately, on time and in line with business objectives.
Working closely with stakeholders across Marketing, Digital, Commercial and Customer Insight teams, the role requires strong communication and relationship-building skills to gather requirements, provide expert guidance on campaign targeting and execution, and ensure activity is aligned with business priorities.
A key part of the role is understanding data compliance requirements and ensuring all activity adheres to these standards. In addition, the role will support the Customer Insight team through digital and behavioural insight, campaign performance analysis and ad hoc reporting where required.
Responsibilities
- Support the end-to-end delivery of marketing campaigns across email, SMS and push notifications in line with the Club's campaign schedule.
- Interpret campaign briefs and execute audience targeting requirements through customer segmentation and data selection.
- Build, test, QA and deploy campaigns, ensuring accuracy, compliance and best practice across all customer communications.
- Create and maintain audience segments for email, SMS, CRM and social media activation.
- Support the optimisation and development of automated, triggered and lifecycle marketing programmes.
- Act as a key point of contact for stakeholders across the business, translating marketing objectives into effective customer targeting and campaign delivery plans.
- Build strong relationships with Marketing, Commercial, Digital and Customer Insight teams to understand requirements, manage expectations and provide campaign delivery expertise.
- Facilitate campaign planning discussions and provide recommendations on segmentation strategy, channel selection and customer contact strategy.
- Clearly communicate campaign outcomes, optimisation opportunities and operational considerations to both technical and non-technical audiences.
- Maintain accurate campaign documentation, processes and operational records to ensure consistency and business continuity.
- Support compliance with GDPR, regulatory and information security requirements, investigating data issues and maintaining appropriate system administration controls.
- Produce campaign performance reports and provide data to support marketing measurement and optimisation.
- Analyse customer, digital and behavioural data to provide actionable insights and recommendations where required.
- Create insight reports and dashboards that support the Customer Insight team and wider business stakeholders.
- Manage ad hoc requests for customer and marketing insights and attend cross-functional meetings to understand business requirements.
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Requirements
The ideal candidate will have strong experience in CRM, marketing operations and data-driven campaign delivery, particularly within email and SMS marketing. You will be highly organised, detail-focused and comfortable managing multiple concurrent campaigns while ensuring excellent levels of accuracy and compliance.
- Excellent communicator who enjoys working collaboratively with a wide range of stakeholders.
- Able to translate business requirements into actionable campaign plans.
- Confidently manage relationships, challenge constructively where required and communicate complex data or technical concepts in a clear and engaging way.
- Educated to degree level or equivalent in a relevant discipline such as Business, Marketing, Mathematics or Statistics.
- Understanding of commercial operations within a sports or membership-based environment.
- Strong MS Office skills, especially Excel.
- Hands-on experience with email marketing and automation platforms.
- Good knowledge of GDPR and data protection.
- Experience using data visualisation tools such as Power BI or Tableau.
- Understanding of Google Analytics and key digital marketing metrics.
- SQL experience for data querying and experience working in cloud environments such as AWS or Azure and with DotDigital, particularly automated and triggered programs, would be highly desirable.
- Appreciation of database structures, data quality principles, and familiarity with agile methodologies.
- Experience presenting campaign performance, recommendations and operational updates to stakeholders is highly desirable.
- Ability to influence decision-making through a combination of data, insight and strong communication.
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Benefits
To reward your hard work and commitment we offer a competitive salary, 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days) and access to our benefits kit bag which includes but not limited to:
- Contributory pension scheme matching up to 5.5%
- Life Assurance Cover
- Free financial guidance and mortgage advice
- Car salary sacrifice scheme for affordable driving
- Cycle to Work scheme to keep you active
- Purchase season ticket loans for easier commuting
- Exclusive shopping discounts & cashback with top retailers
- Will Writing Service for future planning
- Employee Assistance Programme for confidential support
- Medicash Health Cash Plan for everyday healthcare needs
- Volunteering opportunities to give back to the community
- Special LFC perks – retail discounts, partner offers, free LFCTV GO access, and priority tickets for matches, events & concerts
…and much more! LFC Benefits.pdf
Diversity and Inclusion
At Liverpool Football Club, we have an unwavering commitment to equality, diversity and inclusion and are always looking to making a positive difference in the communities that we operate within. We are proud of our achievements in this area; maintaining the Premier League Equality Standard Advanced Level, becoming a founding signatory of the Football Association’s Football Leadership Diversity Code and being recognised as a leader in this important area on and off the pitch. We take our responsibilities in this area seriously and through the work being done across the club, we are committed to increasing the diversity of our people and becoming an increasingly inclusive workplace for all. We are committed to hiring great people representative of diverse backgrounds, perspectives, and skills across our entire business. If you share our enthusiasm and passion for inclusivity, then we want to hear from you.
Safeguarding
Liverpool FC is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all Colleagues and Volunteers to share this commitment.
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