Omnicom Media
Senior Analyst – Marketing Science, Measurement and Optimisation
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About Us
We help CMOs and their teams harness data, technology, and advanced analytics to grow their brands. We have built a variety of innovative product and specialist service solutions for clients and agency partners.
Our team of Annalectuals is growing rapidly and are based in over 80 countries around the globe, supported by global and regional team hubs in NY, London, Singapore, Gurgaon, Bangalore, and Hyderabad.
The EMEA team is responsible for global and regional relationships clients led from London, as well as the development of new data-driven marketing capabilities. They form part of our global team and collaborate closely with local market Annalect teams across EMEA as well as regional Omnicom agency partners.
Role Description
This role is perfect for an experienced analyst, with existing capabilities like MMM, attribution, or advance optimization of media plans, that wants to broaden their technical capabilities and progress towards the path of a manager in the regional Data Science team. Whilst the focus of the role is measurement-based analytics, as part of the Data Science team, there will also be the opportunity to work on broader data science projects that can enhance and innovate our solutions.
Key Responsibilities
- Lead in delivering analyses to clients across a variety of solutions, e.g. MMM, attribution, and media plan optimizations.
- As lead analyst on projects, dictate the standards of delivery, ensuring that we are best in class for a specific client.
- Managing project dependencies and deliverables on a day-to-day for existing client projects.
- Become an expert, both technically and in client delivery, on new solutions that are being developed by the Data Science team.
- Contribute to our Data Science innovation pipeline: work hand in hand with Data Science colleagues and other Annalectuals on product vision, product specs, testing features, and help inform the direction of innovation pipeline as a key stakeholder in the innovation tracks. (E.g. – we have several pieces of code in Python and R that are in development, and the senior analyst would take the current solution, test, collate feedback, understand the gaps, and work with the manager and director to define improvements, and work with fellow data scientists to ensure those are in development and tracked. The senior analyst might also be assigned some of these tickets where their technical skill is appropriate and personal development is aligned).
- Effectively communicate marketing science/data science concepts and the results of analyses to both internal, and client teams.
- Attend training sessions, seminars, and workshops, and generally be abreast of the latest in tracking, measurement, mar-tech, and ad-tech space.
- Role model and proponent to junior analysts in the team with a view to developing more formal line management in future as the Data Science team continues to grow.
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Ideal Candidate
- Enjoys being hands-on in analysis, understanding the marketing funnel, and how it relates to KPIs and optimization and planning processes.
- Experience working with reach curves.
- Enjoys tinkering and creating custom agents to improve processes and workflows.
- Has a keen eye on bringing analysis to life.
- Working experience with R, Eviews, or VBA Excel.
- Interest in broadening skillset in R and Python and other technologies that become relevant to the role in future.
- Good grasp of statistical and optimization techniques and bringing value to clients.
- Experience running a project as lead analyst, supporting junior team members, and ensuring deliverables are of a sufficiently high standard and timelines are met.
- Minimum three years in a media agency or an internal marketing analytics team or equivalent.
- Familiar with Google suite of advertising tools, e.g., including CM and GA360.
- Possess business acumen and ability to work in ever-changing environment.
- Have serviced internal and/or external commercial clients.
- Hungry for creating something new and making a mark.
- Strong presentation skills, written and verbal; client and internal facing.
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Flexible Working
We are committed to supporting and helping Annalectuals have a great work/life balance and a positive attitude to well-being. As part of this, we have a flexible and hybrid working model as a core part of how we operate. We believe flexible & hybrid working can increase individual motivation, improve performance and productivity, and reduce stress as well as helping manage wellbeing generally. We will work with you to implement the best flexible working solution for you without compromising team performance and client delivery.
Diversity
At Annalect, we are focused on equality and believe deeply in diversity & inclusion of race, gender, sexual orientation, religion, ethnicity, national origin, and all the other fascinating characteristics that make us different.
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