Inizio Evoke
Senior Art Director
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Senior Art Director
Location: Brighton, London, Manchester, Macclesfield, Hybrid or Remote
Team: Creative
Reports To: Associate Creative Director
About the Role
As a Senior Art Director you bring bold ideas, craft excellence and creative ownership together, at every opportunity. You can expertly lead initial ideation, idea development, visual elevation, refinement and execution, as well as play the wider role of trusted creative partner – across everything you create and oversee.
You bring strong conceptual thinking, refined creative instincts, and the confidence to push ideas further, to navigating the realities of pharmaceutical and wellness marketing and comms.
You confidently use approved AI and emerging creative technologies, whilst retaining ultimate human creative ownership, originality, brand integrity, scientific accuracy and QC.
At Inizio Evoke, this role is about becoming a trusted creative partner – to fellow members of the Creative, as well as your cross-functional agency team and clients.
What You’ll Do
Concepting & Creative Thinking
- Contribute meaningfully to creative ideation – bringing fresh, strategically aligned ideas to life in bold and differentiated ways
- Push beyond safe solutions – elevating the work and finding ambitious creative opportunities within each brief; balanced against specific brand, scientific and regulatory requirements
- Tell engrossing and engaging stories by integrating design, messaging, and user experience in immersive experiences
- Rapidly prototype visual worlds, campaign systems and experience ideas to support earlier discussion, testing and refinement; by leveraging tradition expertise and emerging technologies
- Recognise when ideation is leading towards familiar or derivative work, and deliberately push towards more distinctive solutions
Creative Ownership & Execution
- Lead visual expression, elevation and execution across complex deliverables (digital, print, video, social, and interactive)
- Translate strategic briefs into compelling, insight-driven creative concepts
- Develop and refine campaign-level ideas – not just individual tactics
- Provide oversight to ensure all work is polished, on-brand, and delivery-ready across channels
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Brand & Quality Leadership
- Act as a steward of brand, ensuring consistency while identifying opportunities for evolution
- Maintain high standards of craft across all aspects of creativity, incl. typography, layout, composition, and information hierarchy
- Anticipate and solve creative challenges proactively
- Define the quality threshold for AI-assisted creative work and ensure efficiency never comes at the expense of distinctiveness or craft
Collaboration & Cross-Functional Partnership
- Partner closely with Copy, Strategy, Medical, Client Services and PM to deliver cohesive, effective work
- Align visual storytelling with scientific accuracy and regulatory requirements
- Contribute to a seamless team workflow through clear communication and accountability
Presentation & Influence
- Present work internally with clarity, verve, and rationale – articulating creative decisions confidently
- Present and defend creative work in client-facing conversations, drawing on senior support where appropriate
- Incorporate feedback thoughtfully while maintaining creative integrity and ambition
Mentorship & Team Contribution
- Provide guidance and informal mentorship to junior and mid-level designers
- Elevate team output through feedback, collaboration, and leading by example
- Contribute to a positive, curious, and growth-oriented creative culture
- Help preserve foundational craft skills so that the team can direct and critique technology rather than become dependent on it
Who You Are
- A highly skilled visual storyteller with strong conceptual and executional ability
- Have strong healthcare agency experience, ideally gained within a large network, with the ambition and readiness to take the next step in your creative career
- Comfortable working across static, motion, interactive and emerging multimodal creative environments
- A strategic thinker who understands how design drives brand and behaviour change
- Comfortable leading complex projects with increasing independence
- A collaborative partner who thrives in cross-functional teams
- An emerging and ambitious creative leader who supports and elevates others
- Adaptable and resilient, able to balance creative ambition with regulatory constraints
- AI fluent and thoughtfully experimental – able to use the right tools, challenge outputs and recognise limitations, while keeping human judgment, taste and accountability at the centre.
- A strong communicator who can articulate creative rationale clearly
- A team player – bringing professionalism, humility, and accountability to the team
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What Success Looks Like in This Role
- You live for big ideas
- You lead high-quality visual execution with minimal oversight
- You can shape ideas with depth and substance
- You are trusted by your team to handle complexity and ambiguity
- You elevate the work of those around you
- You continue to deepen your own craft as tools and audience expectations evolve
- You maintain clear human ownership of every final creative outcome
- You balance independence with good judgment – knowing when to push and when to align
Work Environment & Benefits
- Generous annual leave including the time between Christmas and New Year off
- Contributory company pension scheme
- Dynamic working
- Health insurance
- Income protection insurance
- Discretionary bonus scheme
- Season ticket loan
- Cycle scheme
#LI-GK
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.
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