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About the Role
We’re the feel-good fashion brand making style accessible and fun for over 55 years, on our website, mobile app and over 300 stores in the UK.
By living our values - we play to win, customer obsessed, we are one and it starts with me - we deliver That New Look Feeling for our customers and each other.
The Role
We are looking for a Senior Art Director who lives and breathes creativity - someone who can take a spark of an idea and turn it consistently compelling and engaging content bringing the brand and product vision to life. This is a role for someone who can move seamlessly from concept to execution, inspiring teams and shaping ideas that make an impact.
We want to create a fashion buzz around every piece of content we create. Owning fashion trends, starting conversations and tapping into cultural moments.
As Senior Art Director you will oversee everything from initial content ideation, shoot and video concept through to delivery and be the guardian of our tone of voice across all channels.
What You’ll Be Doing
- Collaborate with a talented mix of designers, editors, and creatives to lead the development of bold creative concepts and visual storytelling for brand campaigns and digital content.
- Translate strategy and brand insight into fresh, breakthrough visual narratives.
- Direct photo and video shoots, ensuring every frame aligns with the creative vision.
- Collaborate with designers, producers, and editors to bring visual ideas to life.
- Support content creation across campaigns, launches, and partnerships.
- Present and sell creative ideas with confidence to senior stakeholders
- Maintain a high standard of design excellence and visual consistency across every project.
- Guide the creative process on set, ensuring alignment with the brand tone and creative intent.
- Constantly looking for new and innovative ways to do things. Exploring all new technologies.
- Be an effective cross-team collaborator with the ability to foster productive internal relationships including but not limited to Creative, Design, Styling, brand marketing, digital commerce, VM, design, social and studio.
- Lead and manage all team deadlines across Art Direction
- You are responsible for preparing and concepting of all photographic shoots ensuring that they deliver the creative and product vision including everything from campaigns through to weekly product pushes. Working with the production teams on creation and execution whilst aligning with critical paths for pre and postproduction.
- Manage, inspire and lead our Junior Art Director and Content Creator ensuring high performance, collaboration, and innovation. Creating an open culture of feedback and ideas and actively enabling progression.
- Ability to prepare for and lead a team on photographic shoots from concepting ensuring initial vision is landed and working cross collaboratively to ensure all business objectives and briefs are met.
- Responsible for ensuring that shoots are concepted in line with budgets and working cross collaboratively to deliver against targets.
- Make the brand’s personality shine through every piece of content giving us standout in a crowded space
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Who You Are
- Minimum of 5+ years leading creative Art Direction in fashion retail brand
- In-depth experience in art direction, photography, and video production, with a sharp eye for detail, colour, and visual storytelling.
- Strong understanding of fashion, retail, and e-commerce industries, including emerging trends and digital best practices.
- Ability to translate business goals into engaging and impactful content strategies delivering to business and financial objectives.
- Strong interpersonal skills, with the ability to build relationships with cross-functional teams, stakeholders, and external partners.
- A proven track record of driving significant traffic growth across all digital channels.
- A strong understanding of trends in photographic and videography trends across all platforms including TikTok. You know what is coming next.
- Extensive experience leading and developing a team to deliver success, managing perm and freelance resource and content creation budgets.
- An obsession for digital publishing with a thorough understanding of SEO and social analytics.
- A handle on emerging platforms and how these can be leveraged to further develop New Look’s audience reach.
- A deep knowledge of how, when and where to make content shine throughout the customer journey.
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What’s In It For You
- 40% staff discount plus friends & family discounts throughout the year
- Access to our reward platform for external discount and offers
- Private pension scheme
- Profit related bonus scheme
- Option to join our Healthcare Private Medical Scheme
- Virtual GP access for you and your children – it allows you to speak to a doctor at a time and date that suits you
- All employees are covered by our life assurance policy from day one
- Unlock extra leave with our buy more holiday scheme.
- Celebrate YOU! Enjoy an extra paid day off on your birthday each year
- Enhanced maternity, paternity and adoption leave, and shared parental leave (eligible after 2 years service)
- Spread the cost of your commute with interest-free season ticket loans
- Do your bit for the environment and save money with our Cycle2Work scheme
- We're proud to partner with the Retail Trust and Fashion & Textile Children's Trust
Why New Look?
We care about you and the planet and believe fashion should be a force for positive change. We celebrate inclusion and diversity in everything we do. We’re proud of our inclusive culture and our talented team members who embrace our shared purpose, behaviours and values.
We prioritise development, offering training to support your progression, so you can be your absolute best and achieve your goals.
We pride ourselves on being a flexible employer, our colleagues work a range of patterns. If you have a specific pattern in mind, we're keen to discuss this with you in line with the output needed for the role.
Please ensure that your CV is in simple format e.g. Microsoft Word when applying using your CV to ensure smooth application process
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