Global
Senior Audience Insight Executive
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We are Global
At Global, we think big, work hard, and never stand still. We’re the proud home of the best media and entertainment, driven by our talented and passionate people. Our mission? To make everyone’s day brighter — our Globallers, our audiences, our partners, and our communities. Whether we’re in the studio, building world-class technology, or securing record Outdoor advertising partnerships, we make sure we’re doing it as a team.
Your Role: Senior Audience Insight Executive
As a Senior Audience Insight Executive at Global, you’ll support the delivery of brand and audience insight across Global, helping our Programming and Producer teams to make the best radio and podcasts they can. You’ll work closely with Global programmers to help improve and better understand our radio stations and podcasts, and with the Marketing team to evaluate and improve the campaigns that support our brands. You’ll also support our Strategy and Senior Programming teams to help shape our products of the future.
Key Responsibilities
- Insight delivery (35%)
Support the delivery and tracking of insight requests, providing clear, concise and relevant outputs to internal stakeholders and senior leaders. - Storytelling and communication (25%)
Communicate insights and data in a simple and engaging way to a range of audiences, including programmers, producers, marketing and strategy teams. - Audience and performance analysis (20%)
Use RAJAR and digital listening data to understand our audiences’ behaviour, track performance and highlight areas for improvement. - Questionnaire design and research (20%)
Create impactful questionnaires using appropriate software, unlocking insights for senior stakeholders and presenting results in a compelling and concise way.
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What You’ll Love About This Role
- Think Big
Manage insights for a series of brands that reach around 30 million people a week. - Own It
Take responsibility for delivering high-quality work, managing requests effectively and continually developing your expertise. - Keep it Simple
Turn complex data into clear, actionable insight for colleagues who aren’t data specialists. - Better Together
Work collaboratively across teams, building strong relationships and contributing to a positive, insight-led culture.
What Success Looks Like
In your first few months, you’ll have:
- Become familiar with key insight tools, data sources and processes.
- Supported the delivery and tracking of insight requests across the business.
- Started to build strong relationships with Programming, Marketing and Strategy teams.
- Begun participating in proactive insight discussions with stakeholders.
- Developed confidence in communicating insight findings and recommendations.
What You’ll Need
- Communication and presentation skills
Ability to explain data and insight clearly to different audiences. - Data confidence
Experience working with data and turning findings into clear, actionable recommendations. - Stakeholder management
Ability to build effective working relationships and manage multiple requests and priorities. - Organisation and accuracy
Strong organisational skills with excellent attention to detail and a focus on data quality. - Insight and media experience
Experience in brand/audience insight, analytics, research, media, marketing or a data-led environment, ideally in a research agency or media research role. - Questionnaire design
Ability to craft your own research questionnaires using questionnaire-writing software and present results clearly. - Collaborative mindset
A proactive, team-focused approach with a willingness to learn and adapt in a fast-paced environment. - Passion for content
A love of radio and podcasts.
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Creating a place we all belong at Global
We are dedicated to creating a place where different voices are represented, amplified and celebrated. We know that we can’t serve our diverse audiences without first celebrating it in our people, which is why we’re passionate about creating an inclusive culture where every Globaller can belong. So, no matter who you are or where you are from, you can find your place at Global.
As a business, we believe in the importance of a healthy work-life balance and the value of a flexible and agile workforce. Therefore, we operate a Smart Working approach. If you need us to make any reasonable adjustments during your recruitment process, drop us an email at recruitment@global.com, we’ll be happy to help.
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