THINKINK
Senior B2B Communications, Marketing & PR Professional - Travel & Aviation Technology
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About THINKINK
THINKINK is a specialist B2B communications agency that works with technology companies in the aviation, loyalty, payments, retail, sustainability and travel sectors. We help clients build and improve their brand visibility, strengthen market positioning, and support commercial growth through integrated communications, media relations, research and content programs. Our clients and team members are located across North America, the UK, Europe and Australia.
We are looking for a senior marketing communications and PR professional with expertise in B2B travel and aviation technology and experience working directly with companies in these sectors. The position will manage a portfolio of agency accounts, owning strategy development and execution, media relations and PR counsel, and integrated communications that may include content, research, social and industry events. This is a remote position based in the UK or Europe.
About the role
This role requires specialist knowledge of the aviation and travel technology sectors, with at least 10 years of experience in combined marketing, communications and PR. As THINKINK provides services beyond PR, applicants must have proven marcomm experience to support our clients’ needs.
You will work directly with a portfolio of B2B aviation and travel technology clients as their main day-to-day account contact, translating their business priorities into clear communications strategies and programs. These might focus exclusively on earned media or be comprehensive, including a full range of content, marketing, social and research services, depending on their needs and budgets.
This is a hands-on role with responsibility for both strategy and execution; you will develop proposals and plans, lead client discussions and strategy sessions and produce the work, supported by our content, creative, research and digital resources. You will be expected to manage accounts independently, earn client trust and take responsibility for the quality, progress and results of the agency’s work.
Responsibilities
- Act as trusted communications counsel to clients, advising on messaging, campaigns, earned media and communications priorities.
- Independently develop proposals, strategies, and plans to support their business goals.
- Lead integrated communications planning and execution across earned media, content, social media, creative campaigns and industry events.
- Develop the concepts and briefs for B2B content, marketing and media assets, work with writers and other contributors to produce them, and edit their work to a high standard, while also writing content directly when needed.
- Develop and manage company and executive social media strategies, editorial calendars and platform-specific copy.
- Develop proactive PR strategies and uncover compelling media narratives within clients’ expertise, data, products and market activity, shaping them into stories that support their communications and business goals.
- Turn those narratives into timely pitches for relevant business, technology, aviation and travel trade media.
- Build and maintain strong relationships with the reporters, editors, analysts and influencers who cover commercial aviation and travel technology.
- Evaluate conferences, speaking opportunities, awards and sponsorships, and develop the submissions and communications needed to support them.
- Produce and present regular reports on communications activity, results and recommendations, using performance data to refine programs and demonstrate value to clients.
- Closely monitor client satisfaction and account health, identifying scope, budget, delivery or relationship risks early and taking action to address them.
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What we’re looking for
- 10+ years of combined B2B marketing, communications and PR experience, including direct responsibility for multiple client accounts.
- Specialist experience in aviation and travel technology, with a strong understanding of these industries’ business models, buyers, media, major events and current industry issues.
- Proven ability to develop communications and PR strategies, proposals and plans independently and carry them through execution.
- Excellent writing and editing skills across strategic documents, media materials, executive content, social copy and other B2B marketing communications.
- Experience developing concepts and briefs for content and marketing assets, working with writers and other contributors, and editing their work to a high standard.
- Expert storytelling and media relations skills, including the ability to develop strong narratives, develop effective pitches and build productive relationships with relevant journalists.
- Experience developing company and executive social media strategies and translating them into editorial plans and platform-specific content.
- The confidence to advise clients, challenge weak ideas, present recommendations and earn trust as the main day-to-day account contact.
- A strong working understanding of creative, research and digital production, including how to brief specialists and assess the quality and suitability of the resulting work.
- Experience managing multiple concurrent accounts, monitoring client health and reporting on communications activity, performance and results.
- Strong organisation, attention to detail and follow-through, with the ability to work independently in a remote agency environment.
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Working at THINKINK
You’ll work directly with aviation and travel technology companies whose solutions support airline retailing and distribution, network connectivity, payments, loyalty, baggage services and passenger experience, among other areas. Our clients include category pioneers and market leaders whose technology is used by airlines and travel companies worldwide.
You’ll have the opportunity to lead their communications strategies, work directly with senior client leaders and apply your experience across strategy, PR, content and marketing. You’ll be supported by an experienced team of strategists, writers, researchers, designers and digital specialists who value collaboration, curiosity, good judgment and high-quality work.
What we offer
- A fully remote role based in the UK or Europe.
- Flexible vacation and personal time.
- Direct access to founders, executives and senior commercial and marketing leaders at influential aviation and travel technology companies.
- A varied remit across PR, content, marketing, social, research and industry events, without being confined to a single communications discipline.
- The autonomy to lead accounts and make recommendations and the support of experienced content, creative, research and digital specialists.
- The opportunity to work with an international team and client portfolio across North America, Europe and Australia.
- Professional development and continuing education support.
- Travel to relevant industry events across the globe.
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