Howard Kennedy LLP
Senior BD & Marketing Systems Manager
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The Senior BD & Marketing Systems Manager
The Senior BD & Marketing Systems Manager is responsible for the technology, data, and operational infrastructure that underpins the firm's Business Development and Marketing strategy.
Working in partnership with the Director of Business Development & Marketing and the Head of Marketing & Communications, the role will drive the continuous enhancement of systems, processes, reporting, project delivery, and team operations.
As the operational and technology lead for the Business Development & Marketing function, the role will oversee CRM, marketing technology, data management, reporting, automation, and AI solutions, ensuring they align with the firm's strategic objectives and deliver measurable improvements in efficiency, insight, and business value.
The position also has line management responsibility for the Marketing Systems Assistant.
Main responsibilities
BD & Marketing Technology & Systems Leadership
- Own and deliver the BD & Marketing technology roadmap.
- Act as product owner for the firm's core BD & Marketing systems, including CRM (Intapp Dealcloud), experience management (Intapp), pitching (QorusDocs), email marketing (Vuture), and related platforms.
- Drive system optimization, adoption, and continuous improvement across the firm.
- Manage vendor relationships, firmwide system integrations, and technology-related projects.
- Work closely with IT and other business services teams to ensure technology solutions align with wider firm priorities.
- Identify opportunities to enhance efficiency, user experience, and business performance through technology.
Data, Insight & Reporting
- Lead the development of dashboards, reporting, and management information to support strategic decision-making.
- Improve visibility of business development performance, client growth initiatives, campaigns, key account management, and the pitching process.
- Establish consistent approaches to ROI measurement and performance tracking.
- Drive data governance, quality, and reporting standards across BD & Marketing systems.
- Translate data and trends into clear recommendations and actionable insights for stakeholders.
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Operations, Change & Firmwide Delivery
- Lead operational improvement initiatives across the BD & Marketing function.
- Deliver and coordinate strategic projects involving multiple stakeholders across the firm.
- Develop effective processes, workflows, and governance to support high-quality delivery.
- Manage technology-related budgets, suppliers, and procurement activity.
- Design and deliver training, guidance, and support to maximize adoption of systems and processes.
- Lead change management activity associated with new technologies and processes.
Leadership & Management
- Lead, coach, and develop the CRM Assistant.
- Foster a culture of continuous improvement, collaboration, and accountability.
- Build strong relationships with partners, business services leaders, and external suppliers to support successful delivery of the firm's objectives.
AI, Automation & Innovation
- Work with IT and the firm's innovation teams to ensure effective adoption of emerging technologies.
- Develop and implement the BD & Marketing AI and automation roadmap.
- Identify and deliver practical opportunities to improve productivity, insight, and service delivery through AI and automation.
- Establish best practice guidance, training, and governance for AI-enabled solutions.
- Measure and demonstrate the value and impact of innovation initiatives.
About you
You will bring significant experience managing business development, marketing, CRM, or business systems within a professional services environment, ideally within legal or wider professional services.
Ideally, you will be able to demonstrate:
- Experience leading CRM, marketing technology, data, or business systems and acting as a business owner for key platforms.
- The ability to connect technology and operational improvements to wider business strategy and commercial objectives.
- A strong understanding of data, reporting, analytics, and performance measurement.
- Experience delivering technology, process, or change programs, including stakeholder engagement, training, and adoption.
- Strong project management and organizational skills, with the ability to manage multiple priorities and deliver through others.
- Excellent communication and influencing skills, with the confidence to work closely with partners and senior stakeholders.
- Commercial awareness and a focus on driving efficiency, effectiveness, and return on investment.
- A genuine enthusiasm for AI, automation, and emerging technologies, with the curiosity and drive to identify practical opportunities to improve efficiency, insight, and business performance. (Previous hands-on AI implementation experience is not essential).
- A collaborative, proactive, and solutions-focused approach.
- Experience coaching or developing colleagues in the effective use of systems, processes, and technology.
- Degree-level education or a relevant professional qualification is desirable.
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About Us
At Howard Kennedy, we believe that everyone deserves the space to thrive. We’re committed to creating an inclusive recruitment experience that reflects the diversity of both our people and our clients.
We are proud to be an equal opportunities employer. We welcome applications from individuals of all backgrounds and identities, and we’re committed to ensuring that our recruitment process is fair, transparent, and accessible to all.
We understand that every candidate’s needs are different. If there’s anything we can do to make your application journey more comfortable—whether for interviews, assessments, or onboarding—please let us know. We’ll work with you to remove any barriers and ensure our recruitment process is comfortable for you.
Contact our recruitment team at recruitment@howardkennedy.com to discuss any support you might need.
Agency Introductions
Please note that we are not accepting applications via agencies for this role at this time. Before sharing any named candidate CVs, please contact your recruitment representative. If any named CVs are sent from agencies without approval from our recruitment team, they will not be deemed valid introductions, and no agency fee will be paid.
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