Fella and Jones
Senior Branch Merchandiser
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Licensed fashion and sports collections succeed when product, presentation and commercial performance align in every location. This role owns merchandising execution that turns licences into sell-through, ensuring ranges look compelling, stock turns fast and partners achieve their targets. You will shape how products appear and perform on the shop floor, directly influencing revenue and brand perception.
Performance Objectives
- Deliver 15%+ year-on-year like-for-like sales growth in assigned branches by optimising range architecture, fixture layouts and promotional calendars within 90 days of each season launch.
- Reduce markdowns by 20% through data-led allocation, in-season replens and timely exit of slow movers, measured against seasonal budgets.
- Achieve 95% on-time, on-quality visual merchandising compliance across all locations by training store teams and conducting monthly audits.
- Increase average transaction value 8% via cross-merchandising of complementary licensed lines and targeted in-store storytelling.
- Cut excess inventory holding by 25% while maintaining 98% availability of hero SKUs through weekly sell-through analysis and supplier collaboration.
- Launch two new licensed ranges per year with full visual and commercial playbooks that hit first-month sell-through targets.
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Environment & Resources
You report to the Head of Merchandising and work closely with buying, sales, marketing and retail operations teams. You will have access to POS data, planning tools, a dedicated visual merchandising budget and a network of store managers. The role is based in a fast-moving, early-stage licensing business serving fashion and sports partners across Europe.
Essential Qualifications
- Proven track record of driving measurable sales and margin improvement through merchandising in multi-site fashion or licensed retail environments.
- Ability to translate sell-through data into immediate range, layout and promotional actions that stores can execute.
- Experience creating and rolling out visual standards that consistently lift conversion and average basket.
- Strong supplier and internal stakeholder management to secure timely product and support.
- Comfort operating in a lean, high-growth setting where decisions must be both commercial and brand-right.
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Role Selling Points
- Direct commercial ownership of licensed collections that appear in high-profile fashion and sports channels.
- Opportunity to build merchandising playbooks from the ground up in a scaling organisation.
- Exposure to both wholesale and retail partners, giving a 360-degree view of how licences perform.
- Fast feedback loops: your layouts and allocations are live in stores within days, not months.
If you thrive on turning product into profit through sharp merchandising and can prove it with numbers, apply now and show us how you will make our ranges the ones customers cannot walk past.
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