HyperGrowth Recruitment
Senior Brand & Communications Manager - Hairburst
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Senior Brand & Communications Manager – Hairburst
Rewarding salary + 10% bonus + benefits
Hybrid (Manchester) or remote, with twice-monthly travel
We've teamed up with the fast-growing hair care brand, Hairburst, who are now in the market to secure a Senior Brand & Communications Manager to join the team.
Company Overview
At Hairburst, we believe in the importance of helping everybody achieve their healthiest, strongest, longest hair possible, with our specially formulated hair care vitamins and cosmetics.
Each Hairburst product is uniquely formulated using safe, natural, and proven ingredients for healthy hair maintenance, and benefits can be seen in as little as 90 days.
We are now an established 10-year-old brand selling both on our Shopify store and in 30,000 retailers globally. We are going through rapid growth and taking things to the next level on an international basis!
Check out what they are doing here: https://www.hairburst.com/
Overview
This is not a traditional brand role.
We're not looking for someone to spend their time building campaign plans, managing agency decks, or creating marketing calendars.
We're looking for someone who can help define how Hairburst communicates. Someone who understands customers deeply.
Someone who knows what messages will resonate, what content will perform, what trends are worth paying attention to, and what should be ignored.
Hairburst is on a mission to become the number one destination for hair health.
We help people solve real problems like hair loss, thinning, and breakage through science-backed, evidence-based products.
As we continue to grow across DTC, retail, Amazon, and international markets, we're looking for a Senior Brand & Communications Manager to help shape how we tell that story.
This role sits at the centre of brand, social, content, customer insight, and communication.
You'll work closely with teams across the business to ensure we're consistently communicating the right message, in the right way, to the right audience.
You'll be responsible for helping Hairburst become the most trusted voice in hair health.
Main Responsibilities
Brand Communication
This is the most important part of the role.
- You'll help define how Hairburst communicates across every touchpoint.
- You'll take complex topics around hair health, wellness, and beauty and turn them into simple, compelling messages that customers understand and engage with.
- You'll ensure our communication remains clear, consistent, and aligned across social, influencer, DTC, retail, Amazon, and international markets.
- You'll be an exceptional writer, editor, and communicator with a strong attention to detail.
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Customer Insight & Voice of Customer
- You'll become one of the deepest experts in our customer.
- You'll understand her motivations, concerns, frustrations, and aspirations.
- You'll help represent the customer inside the business and ensure our messaging reflects what customers actually care about rather than what we think they care about.
- You'll constantly look for opportunities to better support, educate, and inspire our audience.
Social Media Strategy & Content Direction
- You'll play a key role in shaping our organic social direction.
- You'll have a strong instinct for what will and won't resonate with audiences across different platforms.
- You'll understand how communication styles, content formats, hooks, and trends are evolving across social media and help the business stay ahead of those changes.
- You'll work closely with the social team to develop content pillars, messaging frameworks, and creative direction that support both brand growth and commercial performance.
- You'll have an excellent eye for content and understand the difference between content that looks good and content that actually works.
Fast Feedback Loops & Performance Learning
- You'll help create a culture of learning.
- You'll work closely with social, influencer, growth, and creative teams to understand what's resonating with customers and why.
- You'll be able to spot patterns quickly, identify opportunities, and help teams decide what to double down on, what to improve, and what to stop.
- You'll combine creativity with commercial awareness and use insight to continuously improve communication.
Brand Guardianship
- You'll help evolve and maintain our brand guidelines and communication principles.
- You'll ensure our messaging remains consistent while allowing channels and markets the flexibility to communicate effectively with their audiences.
- You'll oversee our design and video resources and help ensure creative output supports the wider business objectives.
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Talent & External Voices
- You'll work with our influencer team to identify creators, experts, and partners who can help amplify the Hairburst message.
- You'll have a strong understanding of the people, voices, and communities that influence our customers.
- You'll help ensure we're working with the right talent to build trust, credibility, and awareness in the hair health category.
What we are looking for
You'll likely come from a background in:
- Brand
- Communications
- Content
- Social
- Consumer Marketing
- Wellness, beauty, supplements, or health
We're less interested in your exact title and more interested in how you think.
You'll likely be someone who:
- Has exceptional copywriting and communication skills
- Has an outstanding eye for social content
- Understands how audiences behave across social platforms
- Is naturally curious about health, wellness, and consumer behaviour
- Combines creativity with commercial thinking
- Is highly collaborative and enjoys bringing people together
- Can influence without ego
- Is comfortable operating in a fast-moving environment
- Wants to build something meaningful rather than simply manage a function
Most importantly, you'll care deeply about understanding customers and communicating with them in a way that is useful, authentic, and impactful.
Why Hairburst?
We're evolving from a beauty brand into a hair health authority.
The opportunity isn't simply to market products.
It's to help shape how millions of consumers think about hair health and build a brand that becomes the most trusted voice in the category.
If that excites you, we'd love to hear from you.
Benefits
- Rewarding salary + 10% bonus
- Hybrid working, with 2 days per week in our Manchester office
- Company trips abroad
- Monthly socials
- Monthly staff order allowance
- 40% off for friends and family
- Fast career development
- An opportunity to grow with one of the most exciting brands in the UK!
If this sounds like you then hit apply or email Leah on Leah@hypergrowthrec.co.uk to find out more!
At Hairburst, diversity and inclusion are at the core of our values. We encourage candidates from all backgrounds to apply and are committed to creating an inclusive workplace where everyone can thrive.
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