Equity Residences, LLC
Senior Brand Communications & Public Relations Manager
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About Equity Residences
Equity Residences is a luxury real estate investment fund that combines professionally managed real estate investment funds with extraordinary travel experiences. Our investors own units in diversified portfolios of exceptional residences while enjoying access to some of the world's most sought-after destinations.
As we continue to grow, we are looking for an exceptional communications leader who will elevate our brand voice, strengthen investor communications, and build one of the most respected editorial functions in the luxury investment industry.
The Opportunity
We're looking for an experienced communications professional with the mindset of an editor, the curiosity of a journalist, and the strategic thinking of a marketer.
This is not a traditional content marketing role.
You will become the guardian of the Equity Residences brand voice, ensuring every piece of communication, from investor emails and blogs to advertising campaigns and press releases, reflects the quality, credibility and sophistication our investors expect.
Working closely with the Head of Investor Relations, you will transform investor insights, sales conversations and company expertise into compelling stories that educate, inspire and support fundraising.
Key Responsibilities
Own the Equity Residences Brand Voice
- Become the editorial owner of the Equity Residences brand voice across every communication channel.
- Continuously refine our messaging, positioning and editorial standards.
- Develop and maintain company style guides and messaging frameworks.
- Ensure consistency across every investor touchpoint.
Editorial Leadership
Serve as the final editor for all investor-facing communications, including:
- Email campaigns
- Blog articles
- Website content
- Landing pages
- Social media
- Investor presentations
- Sales collateral
- Video scripts
- Press releases
You will ensure every communication is:
- Clear
- Persuasive
- Accurate
- On-brand
- Investor-focused
Content Strategy & Storytelling
Develop integrated editorial strategies that support fundraising and brand awareness.
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Working closely with Marketing and Sales, you will:
- Build quarterly editorial strategies.
- Manage content calendars across all channels.
- Identify themes that support current fundraising priorities.
- Produce compelling thought leadership.
- Develop interview opportunities with investors, executives and industry experts.
- Transform company knowledge into engaging educational content.
Turn Sales Insights into Content
One of your most important responsibilities will be translating real investor conversations into content.
Working closely with the sales team, you will identify recurring questions, objections and interests and transform them into:
- Articles
- Email campaigns
- Investor interviews
- FAQs
- Webinars
- Videos
- Social media campaigns
- Educational resources
This ensures our content directly supports fundraising while addressing the topics that matter most to prospective investors.
Marketing Campaign Integration
Partner with the Head of Digital Marketing to ensure consistent messaging across:
- Meta advertising
- Google advertising
- Landing pages
- Email campaigns
- Organic social media
- Website content
- Investor education campaigns
Every campaign should tell one consistent story regardless of channel.
AI & SEO Collaboration
Work alongside our SEO & AI agency to maximize the impact of our content.
Responsibilities include:
- Developing AI-assisted editorial workflows.
- Identifying opportunities for AI-driven research and content production.
- Ensuring content supports SEO and emerging AI search experiences.
- Maintaining exceptional editorial quality while leveraging AI responsibly.
Editorial Accuracy & Compliance
Review all investment-related communications for:
- Accuracy
- Credibility
- Consistency
- Regulatory awareness
- Brand alignment
Work closely with subject matter experts to ensure all financial and investment content is factually correct before publication.
Public Relations
Partner with earned media to strengthen our media presence.
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Responsibilities include:
- Editing press releases
- Reviewing executive commentary
- Refining media messaging
- Identifying thought leadership opportunities
- Supporting interviews and media outreach
Team Leadership
Manage and mentor our junior Content Writer.
Responsibilities include:
- Assigning projects
- Providing editorial coaching
- Reviewing and editing drafts
- Maintaining editorial standards
- Improving workflow and productivity
What Success Looks Like
Within your first 12 months you will have:
- Established a distinctive and consistent Equity Residences brand voice.
- Significantly improved the quality of all investor communications.
- Built integrated editorial calendars aligned with fundraising campaigns.
- Created repeatable editorial processes that improve efficiency and quality.
- Developed a stronger, more independent content team.
- Strengthened collaboration between Marketing, Sales, Digital Marketing, PR and SEO.
- Helped position Equity Residences as a trusted thought leader in luxury real estate investing.
Ideal Candidate
We're looking for someone who combines editorial excellence with strategic thinking.
Required
- Native English speaker.
- Based in the United Kingdom or able to work UK business hours.
- 5+ years of experience in communications, journalism, editorial, PR or content leadership.
- Exceptional writing and editing skills.
- Experience managing writers and editorial workflows.
- Strong interviewing and storytelling skills.
- Experience collaborating across marketing, digital, PR and sales teams.
- Comfortable using AI tools to improve research, editing and content production.
- Highly organized with exceptional attention to detail.
Preferred
Experience in one or more of the following industries:
- Financial services
- Private equity
- Wealth management
- Luxury travel
- Luxury hospitality
- High-end consumer brands
- Real estate investment
A degree in Journalism, Communications, Public Relations or a related field is highly desirable.
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