British Heart Foundation
Senior Brand Executive
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Closing date: 18 Aug 2026
Location: Hybrid - London office & home
Vacancy type: Fixed Term Contract Until Oct 2027 covering a secondment
Salary: £35,000 - £37,500 p/a + benefits
Hours per week: 35
Could you help ensure every British Heart Foundation (BHF) communication reflects the power of our brand and inspires more people to support our lifesaving mission?
At BHF, our brand is one of our most valuable assets. As Senior Brand Executive, you'll play a key role in protecting, championing and embedding our brand across the charity, helping colleagues create communications that are consistent, compelling and unmistakably BHF.
Drawing on a strong understanding of BHF’s strategy, objectives, brand challenges and project priorities, you'll work with teams across the organisation to bring our visual identity, tone of voice and brand principles to life, ensuring every interaction strengthens trust, engagement and impact.
Working collaboratively with Brand Manager you'll:
- Review and approve campaigns, copy, and creative assets, ensuring projects across the organisation align with brand guidelines and best practice.
- Champion BHF's brand, visual identity and tone of voice, providing expert advice and guidance across the organisation.
- Lead and develop our Brand Champions network, empowering colleagues to embed brand best practice and consistency across BHF.
- Work closely with internal teams, agencies and stakeholders to shape briefs, provide feedback and develop high-quality, integrated communications and creative solutions.
- Manage key brand tools, processes and resources, helping colleagues access and apply our brand effectively.
- Use insights and performance data to identify opportunities, improve brand effectiveness and share recommendations with stakeholders.
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About you
Our ideal candidate will have experience of brand management, including approval across copy, creative work and agency outputs, combined with strong relationship-building and project management skills.
You'll bring:
- Experience working within a brand management, brand governance or communications environment, ideally for a large organisation or charity.
- Strong knowledge of brand management principles, visual identity, copywriting and integrated communications.
- Strong experience reviewing and approving assets, constructively challenging work that does not align with brand guidelines, providing clear feedback and approving output.
- Experience managing multiple projects and priorities while working with stakeholders, agencies and creative teams.
- Excellent communication and influencing skills, with the confidence to provide constructive challenge and build strong relationships at all levels.
- A proactive, solutions-focused approach, alongside exceptional organisation, attention to detail and a passion for great creative work.
Belonging at BHF
We are committed to fostering a workplace where everyone feels valued and supported. Embracing different perspectives and backgrounds strengthens our organisation and empowers us to make a real difference together.
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To hear from our people, check out Belonging at BHF.
Our people are at the heart of everything we do. By funding research across six decades, we’ve helped keep millions of hearts beating and millions of families together. We’re investing in ground-breaking research that will get us closer than ever to a world where everyone has a healthier heart for longer.
Working arrangements
This is a fixed term contract until October 2027 covering a secondment.
This is a hybrid role, where your work will be split between your home and at least one day per week, on average, in our London Office. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.
Benefits and development
At BHF, we offer a comprehensive range of benefits designed to support our colleagues’ wellbeing and professional growth.
To find out more about our benefits you can download the Benefits document at the bottom of this page or check out our Benefits and Development pages.
Need more help balancing your work and home life? Talk to us about what flexibility is available at the application or interview stage.
Interview process
The interview process will consist of one stage. First stage interviews will be held over MS Teams and are planned for 26/08.
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