Tatti Lashes
Senior Brand Executive
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About Tatti Lashes
Tatti Lashes is a fast-growing, direct-to-consumer beauty brand, headquartered in Liverpool, with our marketing team based out of the Manchester office. We're a hands-on, fast-paced team where people take real ownership of their area — this isn't a business where you sit back and manage from a distance.
The Role
Confidently owns the management of integrated brand campaigns from strategy through to launch, acting as the central brand hub for every project and campaign. You'll pull plans together across the wider marketing and digital teams — working closely with Ecommerce, NPD and Senior Management to drive always-on brand moments — and partner with Partnerships, Influencer Marketing, Organic Social and Creative to bring it all to life. At its core, this is a storytelling role: measuring impact and using the results to shape what comes next.
What You'll Own
- Integrated brand campaigns, from strategy through to launch
- The brand hub — coordinating projects and campaigns across teams
- The always-on brand content calendar and playbook
- Creative briefs and campaign toolkits
- Campaign reporting and impact analysis
Key Responsibilities
- Own the end-to-end management of integrated brand campaigns, from strategy through to launch, acting as the go-to brand hub for every project
- Pull plans together across the wider marketing and digital teams, working closely with Ecommerce, NPD and Senior Management to drive always-on brand moments
- Build strong creative briefs and work closely with the Creative team to bring concepts to life that generate awareness while staying true to brand identity and tone of voice
- Lead an 'always-on' playbook of brand stories that pulse throughout the year across channels, helping build out briefs and populate the brand content calendar
- Present regularly to cross-functional teams — Digital, Ecommerce, NPD and Senior Leadership — to introduce campaigns, share plans, track progress and report results
- Produce well-organised campaign toolkits and decks, bringing assets and plans together for the wider team to use
- Submit detailed briefs for specific asset needs — video, educational graphics, paid digital — tracking progress closely with Creative to hit deadlines
- Proofread visual assets and copy, including video scripts, stills and headlines, to keep a consistent tone of voice across every brand touchpoint
- Work closely with Partnerships, Influencer Marketing, Organic Social and Creative to bring brand moments to life as a professional storyteller
- Analyse campaign results to provide short and long-term strategic recommendations
- Work with the Ecommerce team on how brand activations and launches land on-site, including Shopify product and landing pages
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About You
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- Beauty experience preferred
- Proven experience owning integrated brand campaigns end-to-end, from strategy through to launch
- A natural storyteller, confident bringing brand moments to life consistently across every channel
- Comfortable presenting plans and results to cross-functional teams and senior stakeholders
- Sharp eye for proofreading copy and visual assets to keep tone of voice consistent
- Proactive, with the confidence to work directly with external agencies to support events
- Collaborative — used to working closely with Ecommerce, NPD, Partnerships, Influencer, Social and Creative teams rather than in a silo
- Comfortable working inside Shopify
- Experience delivering multiple product launches
- Excellent organisation and project management skills
Reports to: Marketing Manager
Location: Manchester office
Working pattern: Hybrid – 3 days in the office, 2 days from home
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