Tagged Resources Recruitment specialists supplying Fashion, Beauty, Food and Home
Senior Brand Executive
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Job Title
Senior Brand Executive
Location
Manchester
(hybrid – 3 days in office, 2 days WFH)
The Role
Own integrated brand campaigns end-to-end — from strategy and briefing through to launch, reporting, and optimisation. You’ll act as the central brand hub, pulling plans across Marketing, Digital, Ecommerce, NPD, Partnerships, Influencer, Organic Social, and Creative to drive always-on brand moments and measurable impact. At its core, this is a storytelling role: you’ll shape narratives, measure what resonates, and use insights to inform what comes next.
What You’ll Own
- Integrated brand campaigns, from strategy through to launch
- The brand hub — coordinating projects and campaigns across teams
- The always-on brand content calendar and playbook
- Creative briefs and campaign toolkits
- Campaign reporting and impact analysis
Key Responsibilities
- Lead end-to-end delivery of integrated brand campaigns, acting as the go-to brand hub for every project and launch
- Build cross-functional plans with Ecommerce, NPD, and Senior Management to drive always-on brand moments across channels
- Write sharp creative briefs and partner with Creative to develop concepts that build awareness while protecting brand identity and tone of voice
- Develop and maintain an always-on playbook of brand stories, populating the brand content calendar and briefing assets across video, graphics, and paid digital
- Present regularly to Digital, Ecommerce, NPD, and Senior Leadership to introduce campaigns, track progress, and report results
- Produce organised campaign toolkits and decks that bring assets, timelines, and channel plans together for wider team use
- Submit detailed briefs for specific asset needs and track progress with Creative to hit deadlines without compromising quality
- Proofread visual assets and copy — including video scripts, stills, and headlines — to ensure consistent tone of voice across every touchpoint
- Collaborate closely with Partnerships, Influencer Marketing, Organic Social, and Creative to bring brand moments to life as a professional storyteller
- Analyse campaign results and translate data into short- and long-term strategic recommendations
- Work with Ecommerce on how brand activations and launches land on-site, including Shopify product and landing pages
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About You
- Beauty or Fashion background
- Proven track record owning integrated brand campaigns end-to-end, from strategy through to launch
- A natural storyteller who can consistently bring brand moments to life across channels
- Confident presenting plans and results to cross-functional teams and senior stakeholders
- Sharp eye for detail — comfortable proofreading copy and visual assets to protect tone of voice
- Proactive and agency-savvy — confident working directly with external agencies to support events and campaigns
- Collaborative by default — used to working closely with Ecommerce, NPD, Partnerships, Influencer, Social, and Creative
- Comfortable working inside Shopify (product pages, collections, landing pages, basic merchandising)
- Experience delivering multiple product launches in a fast-paced environment
- Excellent organisation and project management skills, with the ability to juggle multiple workstreams and deadlines
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Beneficial
- Experience with influencer/creator campaigns and partnership activations
- Familiarity with performance reporting tools and turning data into clear narratives
- Background in D2C beauty, lashes, or adjacent categories
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