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Senior Brand Integrity Manager (Licensing, Hardlines)
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Senior Manager, Brand Integrity (Hardlines)
A global leader in the toy and consumer products industry is looking for a senior brand integrity manager. This role requires experience with licensing, a design background (someone who can share a portfolio) and experience with hardlines - toys, is a must.
This award-winning business creates innovative products inspired by some of the world's most recognisable entertainment and lifestyle brands. With a strong presence across EMEA and beyond, the company combines creativity, design excellence and commercial insight to deliver high-quality licensed consumer products across multiple categories. This role offers the opportunity to play a key creative role within a growing regional team supporting one of the world's most successful plush brands.
Responsibilities
Working within the EMEA consumer products team, you'll:
- Lead the creative relationship with licensing partners across either hardlines
- Ensure all products, packaging and marketing assets align with brand standards and market trends
- Provide creative direction throughout the product development process
- Review approvals
- Manage pre-production samples
- Contribute to category strategies and trend analysis
- Collaborate closely with internal retail, marketing and business teams
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The role is highly partner-facing and offers significant ownership, requiring someone who can balance strategic thinking with hands-on creative execution in a fast-paced environment.
Requirements
To be successful, you'll have:
- A degree in design
- Significant experience within the toy, licensing or consumer products industry, ideally with licensed brands
- Strong design and product development expertise
- Experience managing creative approvals
- Excellent trend awareness and the ability to guide partners towards commercially successful creative solutions
- Strong communication, presentation and stakeholder management skills
- The confidence to work independently within a lean, evolving team
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While the role requires a minimum of five years' experience, candidates with around ten years' experience and the ability to operate at senior manager level are particularly of interest.
Benefits
The role offers:
- A salary of up to approximately £85,000, depending on experience
- A discretionary annual bonus
- 25 days' annual leave plus bank holidays
- Private medical insurance
- Enhanced family leave
- Critical illness cover
- Income protection
- Life assurance at four times salary
- Regular team events and socials
Based in central London, the position offers hybrid working and excellent opportunities to shape the future of a growing EMEA creative function.
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Jessica, London
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