Anne Corder Recruitment
Senior Brand Manager
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Are you an experienced FMCG Brand Manager ready to take genuine end-to-end ownership of a brand?
We're recruiting for an exciting Senior Brand Manager opportunity within a fast-paced consumer goods business, offering the chance to shape brand strategy while remaining close to the commercial performance and day-to-day delivery.
This is a broad, commercially focused role where you'll effectively own your brand as a business – developing the strategy, identifying opportunities for growth, managing investment and working cross-functionally to turn plans into results.
The Role
Reporting to the Head of Marketing, you'll take responsibility for developing and delivering the 12–24 month brand plan, balancing long-term brand growth with shorter-term commercial priorities.
You'll work closely with Sales, Category, Finance, NPD, Technical, Supply Chain and Operations, alongside a range of external agency partners.
Your responsibilities will include but not limited to:
- Developing and delivering the annual and longer-term brand strategy and plan
- Owning brand performance against revenue, profit and budget objectives
- Monitoring brand health and identifying commercial risks and growth opportunities
- Using consumer, shopper, category, customer and sales insight to drive decision-making
- Shaping the innovation, renovation and portfolio pipeline
- Leading NPD and brand projects from initial brief through to launch and evaluation
- Acting as guardian of brand positioning, proposition, identity and tone of voice
- Developing integrated campaigns across paid, owned, earned, shopper and customer channels
- Working closely with Sales and Category to identify distribution, range, pricing, promotional and activation opportunities
- Creating compelling brand and customer presentations
- Managing creative, design, media, digital, PR, research and shopper agency relationships
- Taking accountability for brand and A&P budgets, ensuring investment delivers maximum impact
- Leading cross-functional projects and keeping stakeholders aligned
- Supporting and coaching more junior members of the wider marketing team
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
About You
We're looking for an established FMCG marketer who combines strong brand thinking with genuine commercial awareness.
Ideally, you'll bring:
- Around 5+ years' experience within FMCG brand or commercial marketing
- Food, drink or another fast-moving consumer category background
- Experience developing and delivering annual brand plans
- Strong commercial understanding, including P&L, budgets and forecasting
- Experience interpreting consumer, shopper, category and sales data
- A track record within innovation, renovation, packaging or proposition development
- Experience managing external creative and marketing agencies
- Confidence working alongside Sales and Category teams
- Strong stakeholder management and presentation skills
- The ability to move comfortably between strategy and hands-on delivery
Get help with your application
Your very own career expert that helps elevate your application to the next level.
You'll thrive in an environment where things move quickly and where good judgement, commercial curiosity and the ability to make decisions are valued. This would suit somebody who wants real ownership and visibility rather than being one small part of a very large marketing structure.
If you're an experienced FMCG Brand Manager looking for the opportunity to have genuine influence over brand direction and commercial growth, we'd love to hear from you.
Apply today or contact Anne Corder Recruitment for a confidential discussion.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills