Henderson Brown
Senior Brand Manager
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Senior Brand Manager
The Opportunity
We’re recruiting for a Senior Brand Manager to join a well-established FMCG food business, taking ownership of one or more brands within a wider portfolio.
This is a role for someone who wants to shape the long-term direction of a brand, rather than simply manage campaigns and activation.
- You’ll be responsible for building the brand vision and growth strategy, developing annual and longer-term plans, shaping innovation and renovation opportunities and working closely with senior teams across functions to turn strategy into measurable growth.
- The role also includes one direct report, giving you the opportunity to combine strategic brand ownership with people management.
- It’s a highly visible role where you’ll have the opportunity to challenge existing thinking, identify new opportunities and influence where the brands go over the next three to five years.
Gloucestershire | Hybrid – 3 days in office | Up to £60,000 + £5,000 car allowance + 10% bonus + benefits
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Key Responsibilities
- Lead the long-term strategy and annual planning for assigned brands.
- Identify and develop opportunities to grow brand performance and profitability.
- Shape innovation and renovation pipelines from insight through to launch.
- Use consumer, customer and market insight to guide strategy and investment.
- Manage significant marketing investment with a clear focus on commercial return.
- Work cross-functionally to deliver brand plans and growth initiatives.
- Lead brand communications, activation and key agency relationships.
- Line management responsibility for one direct report.
- Influence senior stakeholders and contribute to wider business planning.
What We’re Looking For
- Brand management experience within FMCG, food, drink or a related consumer sector.
- Strong experience developing brand strategies and commercially focused growth plans.
- Good understanding of consumer insight, brand performance and customer dynamics.
- Experience across innovation, brand activation and communications.
- Commercial confidence and the ability to use data to support recommendations.
- Strong stakeholder management skills and the confidence to challenge thinking constructively.
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Why Join?
This is a senior brand role offering genuine ownership, visibility and influence, working closely with the senior marketing team and helping shape the future direction of established brands.
The package includes up to £60,000 salary, £5,000 car allowance, 10% bonus, 25 days’ holiday plus bank holidays and your birthday off, 5% matched pension and the option to purchase additional holiday.
If you enjoy insight-led brand strategy, innovation and commercial challenge, this is an opportunity to have a meaningful impact on both the brand and the wider business.
Interested? Get in touch for a confidential conversation.
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