Sofina Foods Europe
Senior Brand Manager
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Help Shape the Future of the UK's Leading Seafood Brand
Role Overview
As Senior Brand Manager, you'll play a pivotal role in driving the growth and long-term success of Young's, one of the UK's most recognised and trusted seafood brands.
Working at the heart of our Marketing team, you'll be responsible for developing and delivering brand strategies that strengthen our position with consumers, drive category growth and unlock new commercial opportunities. From innovation and product pipeline development to high-impact marketing campaigns, you'll help ensure Young's continues to evolve with changing consumer needs while staying true to what makes the brand so loved.
This is a highly visible role, offering the opportunity to influence business decisions, shape brand direction and work collaboratively with teams across Marketing, Commercial, Category, Innovation and Product Development.
Based in our new European HQ in Leeds, there will be regular travel to Grimsby required.
Key Duties
You will:
- Lead the development and delivery of Young's brand strategy, driving sustainable growth and market leadership.
- Identify consumer, shopper and category opportunities that strengthen brand performance and support commercial objectives.
- Own innovation and renovation pipelines, bringing insight-led product opportunities to life.
- Develop compelling business cases, forecasts and post-launch reviews to support investment decisions.
- Deliver integrated marketing campaigns that build brand awareness, engagement and loyalty.
- Manage agency partners to create impactful creative, media and research programmes.
- Support the ongoing evolution of packaging, brand identity and communications.
- Use consumer, retailer and market insights to inform strategic decision-making.
- Work closely with Commercial and Category teams to support business planning and growth opportunities.
- Manage marketing budgets and ensure effective return on investment.
- Build strong relationships across the business, influencing stakeholders and championing the Young's brand internally.
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Ideal Candidate
We're looking for a commercially astute and strategically minded marketer who is passionate about building brands and delivering growth.
You will have:
- Experience in a Brand Manager or Senior Brand Manager role within FMCG, ideally food.
- A strong track record of developing and executing successful brand and innovation strategies.
- Deep understanding of consumer behaviour, category dynamics and the UK retail landscape.
- Strong commercial acumen with the ability to interpret data and translate insight into action.
- Experience leading cross-functional projects and managing agency relationships.
- Excellent strategic thinking and planning capabilities.
- Strong influencing skills and confidence working with senior stakeholders.
- Experience managing marketing budgets and evaluating campaign effectiveness.
- Outstanding communication and presentation skills.
- The ability to thrive in a fast-paced environment while managing multiple priorities.
- Degree-level qualification in Marketing, Business or a related discipline, or equivalent experience.
- CIM qualification advantageous but not essential.
Why Join Us?
Young's has been at the heart of mealtimes for generations and remains one of the UK's best-known food brands. As part of Sofina Foods Europe, you'll join a business with ambitious growth plans, significant investment in innovation and a commitment to quality and sustainability.
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This role offers the opportunity to shape the future of an iconic brand, influence strategic decision-making and lead initiatives that deliver genuine impact. You'll work alongside talented colleagues in a collaborative environment that supports development, encourages fresh thinking and provides clear opportunities for career progression.
About Sofina
Sofina Foods is more than just a food company. It’s a place where you can grow your career, learn new skills, and make a positive impact.
With a wide range of meat and seafood products that delight consumers worldwide, Sofina Foods is always looking for talented and passionate people to join its team of over 13,000 employees across 40 sites in Canada and Europe.
At Sofina Foods, you will be part of a culture that values innovation, quality, sustainability, and customer satisfaction. You will work with diverse and delicious products that are sourced responsibly and sustainably from over 50 different protein sources from 5 continents.
Our vision is to be the most successful food company in the world. If you are looking for a rewarding and exciting career in the food sector, Sofina Foods is the place for you.
Equal Opportunities
Sofina Foods is proud to be an equal opportunities employer. We’re committed to building a diverse and inclusive workplace where everyone feels valued and respected. We welcome applications from people of all backgrounds and experiences – regardless of age, disability, gender identity, marriage or civil partnership status, pregnancy or maternity, race, religion or belief, sex, or sexual orientation.
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