Allegis Global Solutions
Senior Brand Manager

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Job title: Senior Brand Manager
Location: GSK HQ, London
Working model: Hybrid - 2 days onsite
Contract length: 12 months
Contract type: Inside IR35
Overview
GSK is a science-led global healthcare company with a special purpose: to help people do more, feel better, live longer. We are on an audacious journey to impact the health of 2.5 billion people over the next decade. Our R&D division is at the forefront of this mission, dedicated to the discovery and development of groundbreaking vaccines and medicines. We are transforming the landscape of medical research by integrating cutting-edge science and technology and harnessing the power of genetics and new data. By fostering a collaborative environment that unites the talents of our people, we are revolutionizing R&D to pre-empt and defeat diseases. Join us in our commitment to uniting science, technology, and talent to get ahead of disease together.
Role Overview
We are looking for an experienced Senior Brand Manager to join the Vaccines Marketing team on a 12-month fixed-term contract. This role will lead brand strategy and implementation to drive sustainable growth, deliver impactful omnichannel campaigns and ensure excellence in execution across the UK market.
Key Responsibilities
- Strategic Leadership: Shape the brand strategy and business objectives. Optimizing strategy based on the latest market and environmental insights, to develop a strategy which will drive the financial and competitive objectives.
- Operational Execution: You will lead operational planning, ensuring a clear alignment to the strategic plan. Through high responsibility for operational execution, you will ensure the operational plan is implemented in an agile way, with high discipline on delivering against operational cycle commitments and KPIs in order to deliver brand performance objectives.
- Omnichannel: Develop effective omnichannel implementation of an effective marketing mix, with a data driven approach, to ensure competitive campaigns that drive performance. Work closely with your omnichannel and cross-brand (Vx BU in particular) counterparts to ensure campaigns are customer centric and orchestrated across brands to best meet the needs of the customer and the business.
- Agile Leadership: Lead your team in an agile way in order to effectively prioritise and develop and deliver the strategies and tactics with the available budget and resource which will have the biggest impact in a highly competitive external environment.
- Voice of the customer: You will bring a deep understanding of the customer. You will use this knowledge to uncover insight, develop more focused plans to create value. You will proactively share local insights with relevant GSK stakeholders including the Global team.
- Salesforce Leadership: You will demonstrate leadership without authority to partner with the salesforce, to ensure they remain an effective channel within the marketing mix and a critical part of the omnichannel campaigns.
- Innovation Mindset: Utilise the latest tech, including AI, in order to best meet evolving customer needs & preferences. Be tenacious in looking for 1% improvements in all aspects of the role, from content, campaigns and processes.
- Ensure all activities follow the requirements set out within our internal and external operating frameworks including the GSK Code & ABPI code.
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Minimum Requirements
We are looking for professionals with these required skills to achieve our goals:
- Extensive business experience within pharmaceutical or biotech industry, leading the brand strategy process, demonstrating commercial acumen.
- Deep knowledge of the UK Health system.
- Omnichannel marketing experience, using data to guide effective and impactful omnichannel campaigns.
- Proven experience of effectively developing and delivering on strategic plans and demonstratable discipline in operational execution through agile ways of working.
- Understanding of ABPI code and UK governance environment.
- Salesforce Leadership or demonstratable effective leadership without authority with a large salesforce.
- Demonstrated ability to think both strategically and tactically.
- Brings a high-energy and passionate outlook to the job and can influence those around them.
- Able to build a sense of trust and rapport that creates a comfortable & effective workplace.
Preferred Requirements
Please note the following skills are not necessary, just preferred, if you do not have them, please still apply:
- Strong negotiation and leadership skills.
- Excellent oral, written communication, and presentation skills.
- Strong collaborator, team player, and individual contributor.
- Strong analytical and quantitative skills.
- Vaccines experience.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).


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Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
Inclusion at GSK
GSK is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
If you need any adjustments in the recruitment process, please get in touch with our Recruitment team (EMEA-GSKLink@allegisglobalsolutions.com) to further discuss this today.
Important notice to employment businesses/agencies
GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit GSK’s Transparency Reporting For the Record site.
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