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We create a place where people can grow, be their best, be safe, and feel welcome, valued, and included. We offer a competitive salary, an annual bonus based on company performance, healthcare and wellbeing programmes, pension plan membership, and shares and savings programme.
We embrace modern work practices; our Performance with Choice programme offers a hybrid working model, empowering you to find the optimal balance between remote and in-office work.
Discover more about our company-wide benefits and life at GSK on our webpage Life at GSK | GSK
Senior Brand Manager
The Market Access and Tenders Senior Brand Manager will broaden access for UK people to GSK’s innovative Vaccines and help protect people against disease. They will do this by creating the environment for the introduction of National Immunisation Programmes and facilitating access to GSK Vaccines on the UK Routine Immunisation Schedule.
This pivotal role will lead the development and implementation of the UK market access strategy for a portfolio of vaccines. You will work collaboratively with a broad range of cross-functional partners across the UK, regional and global teams – including Medical Affairs, Health Outcomes, Communications and Government Affairs, Regulatory Affairs, Finance and Therapy Area teams – to secure and sustain optimal access for patients and the NHS.
The successful candidate will need to be agile, with the ability to successfully manage multiple and changing priorities in a dynamic environment. They will demonstrate strong attention to detail and a disciplined, process-driven approach, ensuring the high-quality, timely, and compliant delivery of projects.
In this role you will:
- Lead brand strategy and operational plans for key vaccines (e.g. Meningococcal, RSV), with a focus on expanding eligible patient cohorts, securing routine immunisation access, and driving optimal use across target populations.
- Lead tender teams in the development and execution of UK vaccines tender strategies, shaping bid approaches, aligning commercial and clinical value propositions, and delivering high-quality, compliant, and compelling submissions that secure sustainable access in national and regional tenders.
- Be accountable for forecasting, sales turnover, and profitability across both tender and private markets for the aligned portfolios.
- Engage and work collaboratively with a wide range of cross-functional stakeholders and matrix teams within the UK Local Operating Company and at region and global levels.
- Localise and leverage global content and develop locally relevant materials to support brand and portfolio objectives.
- Lead GSK Flu Anti-Viral Portfolio for seasonal influenza and potential requirements for Influenza Pandemic preparedness.
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Basic qualifications and skills:
- University degree, ideally in Health Sciences, Business or Social Sciences (or a related discipline)
Why you?
- Biotech/pharmaceutical market access and/or marketing experience
- Direct experience of UK Tenders including leading or significantly contributing to successful bids
- Strong project management skills with an ability to plan, prioritize, and deliver multiple workstreams
- Experience of working in, and preferably leading, large cross-functional matrix teams
- Excellent communication with the ability to influence and collaborate across a range of stakeholders.
- Strong execution focus, with attention to detail and a clear drive to add value at an operational level.
- Proven ability to analyse, interpret, and synthesise data to inform strategy and decision-making
- Demonstrated commercial acumen, including an understanding of tender dynamics and value propositions
- Strong sense of personal accountability, integrity, and ownership of outcomes
- Solid understanding of the NHS and wider UK healthcare landscape, including UK public procurement requirements and processes.
- Good knowledge of ABPI Code of Practice & UK governance requirements
Work Environment
This role is offered as a hybrid position with regular time in a UK office and flexibility to work remotely as agreed with the hiring manager.
How To Apply
We welcome applications from people with different backgrounds and experiences. If this role speaks to you, please apply and tell us briefly how your skills and experience match the responsibilities and qualifications listed. We look forward to hearing from you.
Closing Date for Applications – 11/08/2026
Skills
- Data to Insights
- Digital Fluency
- Marketing Campaign Planning
- Marketing Measurement
- Marketing Strategy Implementation
- Omnichannel Marketing
- Scientific Literacy
Why GSK?
Uniting science, technology, and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology, and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact, and doing the right thing is the foundation for how, together, we deliver for patients, shareholders, and our people.
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GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service, or any basis prohibited under federal, state, or local law.
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities, contact us at UKRecruitment.Adjustments@gsk.com where you can also request a call.
Please note, should your enquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a Recruitment FAQ guide. Click the link where you will find answers to multiple questions we receive.
Important notice to Employment businesses/ Agencies
GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/agency and GSK. In the absence of such written authorization being obtained, any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/.
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