About the Role

We are looking for a commercially minded and strategic Senior Brand Manager to drive the growth and success of one of our key categories. Reporting to the Region Marketing Manager, you will play a pivotal role in shaping the long-term vision and positioning of the brand, delivering sustainable growth, increasing market share, and strengthening competitive advantage.

As a Senior Brand Manager within the marketing team, you will develop and execute both short and long-term brand strategies, ensuring marketing investments deliver measurable results while remaining aligned with business objectives. You will be responsible for managing category performance, influencing key business decisions, and collaborating with stakeholders across the UK business and international teams to bring brand plans to life.

This is an exciting opportunity for an experienced marketing professional who combines strategic thinking with strong commercial acumen and a passion for building brands that consumers love.

Main Responsibilities

• Lead the development and execution of three-year and annual brand strategies, ensuring the brand remains competitive, relevant, and positioned for profitable growth.
• Work cross-functionally to challenge and inspire teams to deliver innovative, consumer-focused marketing plans that support long-term business objectives.
• Propose and manage category budgets, marketing investments, and resource plans, ensuring appropriate allocation of spend across advertising, promotions, research, and innovation activities.
• Deliver annual profit growth targets and maximize marketing contribution through effective financial management.
• Monitor market, consumer, and brand performance using a variety of data sources and consumer insights. Identify opportunities, recommend actions, and lead initiatives that enhance brand performance and accelerate growth.
• Protect and strengthen brand equity while maintaining Ferrero's reputation and corporate image.
• Influence and gain alignment from senior stakeholders across Marketing, Finance, Insights, Commercial teams, Global Category teams, manufacturing sites, and international marketing teams to ensure successful delivery of strategic initiatives.
• Manage relationships with external agencies and strategic business partners, ensuring they contribute effectively to the achievement of brand objectives and support the delivery of best-in-class marketing activity.
• Lead and develop a high-performing team, fostering a culture built on collaboration, empowerment, continuous learning, and achievement. Recruit, coach, motivate, and support team members while identifying opportunities for professional growth and development.